Sabrina and Joseph Main, co-founders of Trademark Beauty, transformed their family-owned, bootstrapped hair tools startup into a thriving business by leveraging TikTok's comprehensive ecosystem. Creating affordable yet premium hair tools using high-end manufacturers, the sibling duo launched in 2019 and joined TikTok in 2020, where they discovered a platform that perfectly aligned with their content-forward, educational approach to business.

What You'll Learn in This Episode:

• How Trademark Beauty achieved 60% year-over-year growth by leveraging TikTok's integrated platform
• The strategy behind using GMV Max to automatically optimize ad spend toward high-performing content and creators
• How TikTok Shop's interactive and informative style of connecting with buyers led to reduced return rates
• The impact of using TikTok for targeting messaging to browsers and recent purchasers
• How participating in consistent TikTok campaigns and utilizing platform-specific features drives significant sales spikes

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• This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.