🔗 Useful Links & Resources

🔘The 30-Day Mortgage Broker Boost

30 Emails With Quick Wins to Grow Your Mortgage Business

https://ashborland.com/30day

🔘Mortgage Business Mastery

1:1 coaching to scale, streamline & grow your mortgage business.

https://ashborland.com

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💬 Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedIn—I'm always happy to help!

📲 Instagram: https://www.instagram.com/ashborland/

🔗 LinkedIn: https://www.linkedin.com/in/ashborland/

Other Useful Videos

https://youtu.be/x-gJLX9dCg0?si=xsNdic67YKCG-QLt

https://youtu.be/m8xXXFLrsXs?si=IDTECzAD8JXGsiZi

https://youtu.be/wd3avIPDIkQ?si=K92ZKiRLLiTNKHlq

https://youtu.be/Dyy99j9-4LE?si=-LaIyuNF9M_9Fr87

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VIDEO DESCRIPTION

6 Powerful Psychology Tricks for Mortgage Brokers

Want to boost your mortgage sales and close more deals without feeling pushy? In this video, I break down six proven psychology tricks top marketers use—and how you can apply them as a mortgage broker.

Whether you're struggling to convert leads, want to improve your discovery calls, or just need better content strategy, these psychological principles will give you an unfair advantage in your mortgage business.

✅ Learn how to use:

• The Halo Effect to improve first impressions

• Loss Aversion to drive client action

• Social Proof to build trust in your mortgage brand

• The Anchoring Effect to set value expectations

• Scarcity to create urgency in mortgage decisions

• The Mere Exposure Effect to grow trust with content

📌 Chapters & Questions Covered:

00:00 – How Can Psychology Help You Sell More Mortgages?

00:28 – What Is the Halo Effect in Mortgage Sales?

02:19 – How Does Loss Aversion Impact Mortgage Decisions?

04:57 – How Can Social Proof Build Trust in Your Mortgage Brand?

07:20 – What Is the Anchoring Effect in Mortgage Pricing?

10:17 – How Can Scarcity Create Urgency in Mortgage Sales?

12:45 – What Is the Mere Exposure Effect in Mortgage Marketing?

15:03 – Why Trust Beats Products in Mortgage Sales