🔍 Tariffs Are Impacting Small Businesses—Here’s How to Respond | Full Send CFO

🔔 Subscribe for weekly CFO insights & financial strategy tips

📢 New tariffs are here—and they’re crushing small business profit margins. Whether you’re importing from China, Vietnam, or the EU, the costs have skyrocketed—some up over 1,200% overnight. In this episode, we break down what you need to know and how to respond without panic.

✔️ Understand how tariffs affect your pricing and cash flow
✔️ Learn 5 practical strategies to adapt fast
✔️ Hear real-world case studies from businesses already adjusting
✔️ Avoid the most common mistakes that cost businesses big time

⸻

⏱️ Chapters

00:00 – Intro: Why Tariffs Are Suddenly a CFO Problem
00:30 – How Tariffs Are Squeezing Small Business Profit Margins
01:25 – Real Example: $26K in Tariffs Jumping to $346K Overnight
01:58 – Quick Overview of Current Tariff Rates (as of April 2025)
02:30 – Immediate Effects on Cash Flow, Inventory, & Demand
03:00 – Case Study #1: Harkla’s Tariff Strategy in Sensory Toys
03:30 – Case Study #2: 3sixteen and Apparel Price Increases
04:17 – Projected Industry-Wide Price Impacts: Apparel, Electronics, Auto
04:30 – Strategy #1: Should You Diversify Your Supply Chain?
05:45 – Strategy #2: How to Renegotiate with Overseas Suppliers
06:45 – Strategy #3: Operational Efficiency
07:40 – Strategy #4: Smart, Targeted Price Increases
08:30 – Strategy #5: Tariff Exemptions & Trade Group Support
09:00 – Why 65% of Businesses Are Now Rethinking Supply Chains
09:30 – What Not To Do: Delayed Reactions and Supplier Over-Reliance
10:00 – Don’t Blindly Raise Prices—Communicate with Customers
10:45 – Lessons from Ford, Jeep & Transparent Pricing Messaging
11:00 – Final Steps: Audit, Communicate, Monitor, Collaborate
12:00 – How to Adjust Vendor Spend Without Sacrificing Strategy
12:20 – Final Thoughts: Navigate This Together

⸻

✅ Key Takeaways:

✔️ Tariffs are drastically impacting import costs—up to 100%+ in some cases.
✔️ Don’t rush into reshoring—negotiate first with suppliers.
✔️ Cutting marketing or strategy partners too soon can stunt growth.
✔️ Small price increases, strategically communicated, can maintain customer trust.
✔️ Monitor policy changes closely—tariff landscapes are evolving daily.

⸻

🔔 Like, subscribe & turn on notifications for real-world CFO strategies in real time.

#CFO #Tariffs #SmallBusiness

Thanks for listening! Come Say Hi!

Full Send | Accounting & Data

LinkedIn: Roman Villard, CPA
X: @FullSendCPA
YouTube: Full Send - Accounting & Data
Data Podcast: Data Fuel