• How Tiny Newsletters Are Out-Earning the Big Guys (How to Build Yours) | Ep. #165

  • May 5 2025
  • Length: 40 mins
  • Podcast

How Tiny Newsletters Are Out-Earning the Big Guys (How to Build Yours) | Ep. #165

  • Summary

  • I sat down with Tyler Denk (@denk_tweets), cofounder and CEO of Beehiiv, to talk about the biggest opportunities to make money with newsletters right now. Tyler shared how small niche newsletters are making serious revenue by focusing on community and creative monetization like design cohorts, recruiting, and smart sponsorships. We talked about growth strategies like Beehiiv Boost, co-registration, and why acquiring the right subscribers matters more than just getting them cheap. We ended with a killer idea: turning a corporate email list into a media business that brings in sponsorship revenue.

    Use code OFFICE20 for 20 percent off your first 3 months on Beehiiv, and if you want to support the show, here’s my partner link: https://beehiiv.com?via=chris-koerner-BH-COLLAB

    You can subscribe to Tyler’s newsletter Big Desk Energy at mail.bigdeskenergy.com, and check out his Spotify playlist of the same name if you're into deep focus work sessions.

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    ---

    00:00 The Gold Mine of Email Lists
    02:58 Monetizing Newsletters: Strategies and Insights
    06:13 The Power of Local Newsletters
    09:04 Building a Community Through Content
    11:53 Experimentation and Growth Strategies
    15:06 The Future of Local Newsletters
    17:54 Creating Value Beyond Sales
    21:10 Referral Programs: The 80/20 Rule
    23:58 Transforming Email Lists into Revenue Streams

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