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What does ‘business sustainability’ really mean?

In this thought-provoking conversation, we sit down with Harsh Purohit, the Co-Founder of Cognito, a pioneering sustainability advisory. Harsh takes us on a journey beyond the surface of corporate profit-making and into the heart of what it takes for businesses to thrive in a rapidly changing world and why it is urgent - important and mandatory for businesses and its people to go super deep into this understanding if at all we are interested in Earth’s sustainability!

From tackling the myths surrounding sustainability to exploring how businesses can navigate the scarcity of resources and shifting societal expectations, this episode is packed with valuable insights.

Harsh unpacks the importance of balancing natural, human, and financial resources and introduces the 4P framework, showing how businesses can drive progress and prosperity while safeguarding the future.

If you're looking to understand the real impact of sustainable businesses — and how they can continue to thrive in a world of constant change—this episode is a must-watch.

Get ready for a conversation that challenges conventional thinking and provides a fresh, practical perspective on building businesses that aren’t just profitable, but resilient, responsible, and ready for the future.

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About Flirting With a Fish:
"Flirting With a Fish" is where unconventional stories meet unapologetic brilliance. This podcast celebrates individuals who dare to be different, remain committed, and redefine success in their unique ways. Expect candid humor, deep insights, and lessons that inspire change.

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