How Strategic Colour Choices Live Rent-Free in Your Customers' Minds
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How Strategic Colour Choices Live Rent-Free in Your Customers' Minds
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About this listen
In this episode, the discussion is on the relationship between colour psychology and branding. I'm emphasising that colour is not simply an aesthetic choice but a strategic tool that can influence consumer perception and behaviour. We dive right into the cultural and contextual nuances of colour, and highlight the importance of understanding audience psychology and memory encoding in effective brand design.
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