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How Reactive Devaluation Shapes Our Biases and Decisions

How Reactive Devaluation Shapes Our Biases and Decisions

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 Hey, have you ever noticed how sometimes when someone offers you a suggestion or a deal, you just automatically dismiss it—even if it seems pretty reasonable—just because you don’t like who it’s coming from? Like, the very fact that it’s from that person suddenly makes the offer less valuable in your eyes? That, my friend, is called reactive devaluation, and it’s a fascinating little quirk of the human mind that actually ties into how several cognitive biases work.
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