How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213] cover art

How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213]

How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213]

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About this listen

Still hanging onto the advice to “just charge what you’re worth”?
Here’s the truth: in 2025, buyers don’t care what you’re worth if they don’t trust you’ll deliver.

What You’ll Learn in This Episode:

  • Why “charge what you’re worth” falls flat in today’s market
  • The 3 things buyers actually look for before they invest
  • A real client story that proves clarity beats confidence every time

If you’ve been raising your prices but still hearing crickets - this one’s for you.

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