Connor from OpenAI shares how revenue teams are leveraging generative AI to transform their sales processes and achieve meaningful business outcomes beyond the initial experimentation phase. He outlines a clear pattern among successful organizations: democratizing technology access, investing in AI education, and measuring impact through improved business metrics rather than just time savings.

• Three myths slow AI adoption: needing a massive project, assuming availability equals adoption, and waiting for AI to mature
• Deep research capabilities fundamentally change how sales teams prepare, turning hours of work into minutes
• Sales leaders create personalized "user guides" for team members to help AI tailor coaching approaches
• Projects and custom GPTs serve as "homes" for deal information, enabling better handoffs and customer experiences
• Successful executives sponsor AI initiatives, demonstrate personal usage, and recognize AI champions
• Most powerful implementations progress from individual impact to team impact to organizational transformation
• Future of AI includes "agentic orchestration" where AI becomes the always-on assistant for all work activities
• Frontline sellers will need increased technical aptitude as AI becomes more integrated into sales processes

Start using AI today rather than waiting for perfect understanding—dedicate time to learn this technology as it represents the future of sales. Try one use case at a time and share what you're learning with your team.