“Momentum breeds momentum. Don’t ever feel like you’re not making a difference—because I promise, you are.”

Today, we're sitting down with sustainability advocate Klaus Mitchell, the powerhouse behind Plant Based News. If you’ve watched a viral video about veganism, sustainability, or plant-based health in the last decade—there’s a good chance Klaus and his team were behind it.

With an online platform reaching over 85 million people every month, Klaus has helped shape influential Netflix documentaries, interviewed A-list changemakers like Joaquin Phoenix, and taken the stage at the UN’s COP climate conference to advocate for a better food system.

In this inspiring conversation, Klaus takes us behind the scenes—from launching Plant Based News in his parents’ back garden greenhouse to becoming one of the most impactful media voices in the global movement for sustainable food.

We explore the realities of burnout, misinformation, and advocacy —and why hope and storytelling remain our most powerful tools. A timely reminder that each of us can drive positive change, every single day.

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