Send us a text

If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you.

Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works.

With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to keep your audience engaged—not annoyed.

Inside this episode:

• The surprising ROI of email marketing ($36–$40 per $1 spent)
• Benchmarks for frequency, open rates, and unsubscribes
• What to send (even if you're “just a plumber”)
• Why email isn’t about selling—it’s about staying top of mind
• How to revive a “cold” list the right way

Whether you're sending one email a month or none at all, this is your reminder: your best customer is your yesterday customer—and they’re waiting to hear from you.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a