In this episode of Andy's Pod, we dive deep into the world of Product-Led Growth (PLG) with Natalie from Novatic. If you're skeptical about the "PLG or Die" mantra in B2B software, this episode is a must-listen! Natalie shares how Novatic integrated PLG into their existing sales-led strategy without laying off their sales team or making false promises.

Key Takeaways:
- The role of PLG as a lead generation channel and word-of-mouth driver.
- Practical strategies that doubled their lead channels while keeping the sales team thriving.
- Insights into organizing user conferences and live events.
- The importance of word-of-mouth and influencer marketing in a crowded SaaS market.
- How to effectively use Reddit and other unconventional channels for lead generation.
- The significance of testing and iterating before fully launching a PLG motion.

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