Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization in the agency world. Andrew shares his journey from knocking doors as a pest control salesman to building a premium digital marketing agency exclusively for pest control companies doing $1M+ in revenue. Discover the turning points that led him to niche down, the lessons learned from failed partnerships, and how relentless client focus created a defensible “moat” in a crowded market.

If you’re an agency owner ready to escape mediocrity, charge premium fees, and build unstoppable growth, this episode is packed with hard-won insights!

• The Power of Niching Down — Why trying to do it all nearly sank Andrew’s early agencies, and how hyper-focusing on pest control unlocked 30%+ annual growth for his clients.
• Specialization = Competitive Advantage — How deeply understanding your clients’ industry creates trust, loyalty, and less selling.
• How to Win Premium Clients — The moment Andrew shifted away from serving “everyone”—and saw sales conversations transform overnight.
• Delegating for Scale — The crucial role of offloading fulfillment, trusting your gut with hiring, and focusing on what drives business growth.
• Sales as Education — Why Andrew’s consultative, research-heavy sales process is winning 5-figure deals (and how you can copy it).
• Referral Engines That Work — How a simple, generous referral program exploded new client growth.
• The Future of Agencies and AI — Navigating industry shifts, staying ahead with holistic search, and why change signals opportunity for top-performers.
• Preparing for What’s Next — Andrew’s vision for operational excellence, future leadership, and why swinging big is the only way forward.

The resources mentioned in this episode are:

• Check out Pesty Marketing: https://pestymarketing.com
• Connect with Andrew Peluso on LinkedIn: https://www.linkedin.com/in/andrewpeluso

Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

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This episode was produced and brought to you by Reignite Media.