Kathleen Booth, the CMO of Pavillion, didn’t become one of LinkedIn’s top B2B voices by chasing attention, she earned it by showing up every single day. What started as a year-long experiment turned into speaking gigs, job offers, and eventually a seat in LinkedIn’s official Creator Program. And she did it without pods, hacks, or engagement bait—just honest content, a clear point of view, and relentless consistency.

If you’re a founder, marketer, or exec looking to build long-term credibility without compromising your integrity, this episode is your blueprint.

What You’ll Learn in This Episode:
→ Why Kathleen started posting daily out of sheer defiance—not strategy
→ How her LinkedIn presence led directly to job offers, clients, and consulting gigs
→ The exact workflow she uses to go from voice note to published post
→ Why she hit a posting slump—and what helped her break out of it
→ How to evolve your content as your role shifts from doer to leader
→ Why she doesn’t chase virality—but still gets 500+ comment posts
→ The underrated power of engaging like a human, not a brand
→ How LinkedIn changed her career (and could change yours too)

Memorable Quotes:
→ “I wasn’t selling a course. I wasn’t trying to build up my resume. I just didn’t want the guys to have all the fun.”
→ “I’m just using ChatGPT to help me write a LinkedIn post. I don’t think I’m out there killing literature.”
→ “There were times when I had a CEO say to me, ‘I’m hiring you because of your LinkedIn presence.’”
→ “It felt weird to post about wins that weren’t mine anymore… that was a shift I had to navigate.”
→ “The content that lands? It usually starts with: ‘If I’m feeling this, then other people must be too.’”
→ “Your edge in an AI-saturated world is original data, a unique POV, and real human connection.”

Tactical Takeaways:
→ Commit to consistent posting—even if you don’t know the end goal
→ Use Otter + ChatGPT to speed up creation without losing your voice
→ Evolve your voice as your role evolves (from “doing” to “observing”)
→ Don’t rely on engagement pods or hacks—build real trust
→ Measure impact in opportunities, not likes
→ Show up for the people who need to see someone like you doing it

People, Tools, and Resources Mentioned:
→ LinkedIn B2B Creator Program
→ Otter.ai
→ ChatGPT
→ Marketing AI Institute

Follow Kathleen Booth:
LinkedIn: https://www.linkedin.com/in/kathleenbooth
Pavilion: https://www.joinpavilion.com/

Stay Connected.

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