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How Justin McLeod made relationships matter at Hinge

How Justin McLeod made relationships matter at Hinge

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 When Justin McLeod decided he had to reboot Hinge, three years after he had founded the dating app service, he had his doubts. It took a member of his team to remind him: "You're the CEO. What's stopping you?" At the same time — and for many the same reasons — McLeod decided he needed to reboot his company: to create a transparent environment where colleagues were invested in their work and each other's success. At scale. It's why Hinge has an impressively small voluntary turnover rate of 3%. And it's not about the perks. "People actually work very hard at Hinge, but it's that they feel like they are part of a team," Justin told me for This Is Working. "They feel like they have a purpose. They're working with people who are like-minded and like-valued and just doing work that they love. And I think ultimately that's what allows people to feel fulfillment and feel a level of sustainability with their work." Listen in for McLeod's insights on how to manage relationships, teams, and an enterprise.

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