Send us a text

What does it really take to build not one, but two £100M+ businesses—and still enjoy the ride?

In this episode of Focus on the Fun Stuff, Emma sits down with James Cole, founder of Panache Cruises and Cruise118, to unpack the bold moves, brutal setbacks, and game-changing strategies behind his incredible journey.

You'll hear:

-How James survived a near business collapse during the 2008 recession

-Why he started a second luxury cruise brand during the middle of a pandemic

-The systems he uses to scale internationally—without losing the culture

-Why personal wellbeing and putting your team first fuels sustainable success

-The "one bite at a time" mindset that keeps his massive 2030 vision on track

Whether you’re scaling your first business or dreaming bigger for your next chapter, James’s story is packed with practical insights and serious inspiration.

Hit play and discover how to stay resilient, build for the long term, and focus on the fun stuff—no matter what comes your way.

Connect with Emma!

Get my weekly newsletter here with actionable tips and strategies from me every single Sunday on how you can plan to Win The Week

• Follow Me:
• Instagram: Emma MIPA
• LinkedIn: Emma Mills
• Youtube: https://www.youtube.com/@EmmaMills
• Websites:
  • EmmaMills.co.uk
  • Mi-PA.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟