On this week’s episode, Avery is joined by Isaac French, a creative powerhouse who went from bookkeeper to hospitality developer and Instagram sensation. Isaac shares the remarkable journey behind Live Oak Lake, a Nordic-inspired micro resort he designed and built from scratch in Texas—achieving 95% occupancy in year one and ultimately selling to an institutional buyer for $1 million per key. He discusses the challenges of construction, overcoming an Airbnb suspension, and the science behind direct bookings and social media growth. Isaac also dives deep into experience-driven design, micro resort feasibility, and the power of storytelling in creating unforgettable guest experiences.

How to connect with Isaac:

isaacjfrench.com
Instagram.com/isaacfrench_
X.com/isaacfrench_
https://www.linkedin.com/in/isaacjfrench/

How to connect with Avery:

The Short Term Shop - https://theshorttermshop.com/
www.strquestions.com
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon