In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout.

You’ll learn how to craft an entire funnel designed for how people actually make decisions: emotionally, irrationally, and based on identity cues. From awareness-building content to experiential lead magnets, habit-driven onboarding, and referral loops — this is your blueprint for marketing a productivity product that sells itself.

🧠 Inside This Episode:

• Why Focusly is more than a tool — it's an identity shift
• The 3-part visibility strategy that hooks distracted teams
• A lead magnet reimagined as a 7-Day Focus Sprint (free trial meets behavior design)
• How to nurture with neuroscience and storytelling
• What makes people stay (hint: gamified success + identity reinforcement)
• How to turn users into evangelists using community and reward loops

Whether you're building a SaaS, launching a new product, or just want to market smarter using behavioral psychology — this one's for you.

💡 Free Offer: Get a 30-Minute Quick Wins Session

Want personalized insight into your own marketing funnel? Book a free 30-minute Quick Wins Session with Matthew Wellington and walk away with 2–3 behavioral upgrades you can apply immediately.

👉 Book here: https://www.marketbehaviourally.com/optin

In this episode of How I’d Market It, we dive into the world of solo dog trainers — and map out a full behavioural marketing strategy that turns barking chaos into business clarity.

If you’re a dog trainer who’s tired of being the best-kept secret in your community, this one’s for you.

I break down how to:

• Build a high-converting 5-day challenge that earns trust and quick wins
• Use podcast guesting to attract high-quality leads without paid ads
• Nurture subscribers into clients using email storytelling
• Structure a value ladder that grows your income and client loyalty
• Turn happy clients into raving advocates through referrals and community

It’s not about selling more sessions. It’s about guiding overwhelmed pet parents to calm, confident leadership — and making your brand the obvious choice.

📞 To claim your free quick wins discovery call, click the link below:

https://www.marketbehaviourally.com/optin

Let’s make your business as calm and consistent as the dogs you train.

🚀 How I’d Market a Life Coach for Overwhelmed Executives | Market Behaviourally

In this episode of How I'd Market It, we're diving into a complete marketing strategy for life coaches who serve busy, overwhelmed professionals and high-achieving executives.

If you're a life coach struggling to stand out in a saturated market, or you're looking to attract premium clients without sounding salesy, this is for you.

We’ll walk through every stage of a behavioural science-backed marketing funnel — from building awareness, creating an irresistible challenge, to converting followers into loyal, high-ticket clients. ✅

What you'll learn:

✔️ Why generic messaging fails with executives (and what to say instead)

✔️ How to design a powerful 5-day challenge that builds trust fast

✔️ The exact nurture sequence to turn subscribers into buyers

✔️ Offer stacking strategies for higher conversions

✔️ How to build long-term retention and create client advocates

✔️ The counterintuitive truth about selling transformation

🔥 Whether you’re just starting out or ready to scale, this episode is packed with actionable insights you can implement today.

🎯 Book your discovery call:

https://www.marketbehaviourally.com/discovery

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