Many of the people I talk to in enablement land in a position where the infrastructure of a company is already in place. But what do you do if you need to build a function from the ground up?

This week I'm chatting with Matt Cohen, Senior Sales Enablement Manager at Dotmatics.

Matt's passion for alignment is why he is in Enablement. He focus on proactively identifying gaps in the buyer journey and prioritizing solutions that optimize people, processes, and technology.

To advance the Enablement community, Matt sits on the board of the Sales Enablement Society's Boston Chapter and co-founded the San Diego Chapter. He frequently shares thought leadership in various forms, including articles, podcasts, and webinars.

In 2023 Matt was recognized by SalesHood as an Enablement Leader Making It Happen.

Tune in today and you'll learn the following, plus MUCH MORE:

• What enablement should and shouldn't be responsible for
• How you can build a function from scratch
• How you can align to existing priorities when a function already exists or enablement is being done ad hoc

As Matt says: “I think it's really important to keep in mind that you have to align to the priorities of your organisation. Even if that function doesn't exist, even if you are building it from scratch. There needs to be a bit of give and take, and a willingness to expand the function to your vision of what it should and could be.”

Tune in to the full episode today and subscribe to get more episodes like this!