Discover the untapped potential of health system websites! We are exploring the captivating world of healthcare websites and their impact on patient experience. In this episode, Caroline Benach, Director of Digital Strategy, and Garrett Benskin, Senior Project Manager, dive into how health systems' websites directly influence patient experience scores and uncover strategies for creating a better user experience. We dissect the critical roles played by marketing departments, service lines, and IT departments within a healthcare organization to shape the patient experience.

Did you know that an integrated website that focuses on patient needs and streamlines the scheduling process can positively impact the overall patient experience? Join us as we explore innovative tools and best practices to uncover how to elevate your health organization's website to new heights.

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0:00 - Intro and panel introductions
2:20 - Major pitfalls to watch out for in healthcare websites
7:50 - Tools that improve the patient’s digital experience
13:29 - Accessibility and search functions on healthcare sites
16:57 - Appointments, results, oh my!
18:30 - Solutions to hurdles in large health organizations
25:00 - Credential systems
26:45 - Summary of pitfalls in digital healthcare organizations
28:14 - How do digital solutions improve underserved communities?
32:45 - How can healthcare organizations take advantage of AI? 
40:00 - Personalization through AI
42:20 - Closing thoughts and recommendations