Is your professional brand getting lost in the Treasury Industry?

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In this engaging episode of Treasury Truth or Dare, host Ernie Humphrey welcomes Zoya Liberman, Principal Strategist at Endava North America. With over 20 years of experience in the Treasury and commercial banking space, Zoya brings a bold perspective on the industry’s biggest blind spots from outdated systems to the overlooked power of soft skills.

The episode follows the popular “truth or dare” format, blending insight with entertainment as Zoya tackles AI anxiety, generational dynamics, and her own awkward treasury moment. If you’re in finance, leadership, or just curious about where Treasury is heading, this episode will inform and inspire.

Expect to Learn:

• Why Treasury professionals desperately need a seat at the table
• How AI is misunderstood and misapplied in Treasury
• The importance of reviving human (not just soft) skills
• Why outdated legacy systems could derail the industry
• The role of culture in cross-border team communication
• Zoya’s call to action for the next generation of Treasury leaders

In Today’s Episode:

[00:00] - Why Treasury feels left behind in the tech revolution

[00:35] - Meet Zoya Liberman and her unique career path

[02:29] - Truth or Dare begins: AI vs. soft skills

[06:01] - What part of Treasury Zoya is most passionate about

[08:31] - Why 2025 (and every year) is critical for Treasury

[11:41] - Zoya’s most embarrassing Treasury moment

[14:54] - A bold dare for Ernie: Podcasting live in SoCal

[16:05] - Who Zoya would choose to be stranded with (and why)

[17:11] - How to connect with younger Treasury talent

[19:32] - Lessons from managing across cultures and generations

[21:44] - Zoya’s final message: Bring your own chair to the table

Follow Guest Zoya Liberman:

LinkedIn: https://www.linkedin.com/in/zoya-lieberman-mba-ctp-5aa6851/

Company Socials:

Website: https://www.endava.com/

LinkedIn: https://linkedin.com/company/endava

Instagram: https://www.instagram.com/endava/

Facebook: https://www.facebook.com/endava

Follow Host Ernie Humphrey on:

LinkedIn: https://www.linkedin.com/in/erniehumphrey/

Facebook: https://www.facebook.com/ernest.humphrey.180

Instagram: