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How Does a College Basketball Program Rise From Near Irrelevance to National Powerhouse?

How Does a College Basketball Program Rise From Near Irrelevance to National Powerhouse?

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 In this episode, we sit down with Lauren Sampson, Director of External Basketball Operations for the Houston Cougars men's basketball team, to explore the evolution of the program—from empty arenas to a sold-out Fertitta Center. 🏀 Lauren shares: The marketing and culture-building behind Houston’s basketball revival How student engagement and community strategy were built from scratch What it’s like managing fan relationships, brand identity, and national tournament pressure The behind-the-scenes grind of balancing academics, NIL, and team loyalty 🎓 Plus: reflections on graduating student-athletes, the legacy of former Cougars, and how Houston is navigating the era of transfer portals and media deals. 🔔 Subscribe for more interviews that go beyond the box score. #GoCoogs #CollegeBasketball #HoustonCougars Houston Cougars basketball, Lauren Sampson, college basketball marketing, University of Houston basketball, NCAA tournament, March Madness, basketball culture, college basketball strategy, student athlete life, NIL college sports, basketball branding, Houston sports, Kelvin Sampson, Fertitta Center, Cougar Pride, Final Four stories, college athletics, behind the scenes college sports, fan engagement college sports, basketball operations Podcast Person? Subscribe here: https://open.spotify.com/show/2sIa6O4u4TnIBSygXu9qDm?si=acff6d3796a14c9a Or search “Hoopsology” anywhere else you listen to podcasts! Join the conversation! Twitter: https://twitter.com/hoopsologypod Facebook: https://www.facebook.com/Hoopsologypod/ IG: https://www.instagram.com/hoopsologypod/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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