How Do You Choose a Strong, Protectable Business Name?
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How Do You Choose a Strong, Protectable Business Name?
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To avoid these pitfalls, aim for names that are suggestive, arbitrary, or fanciful:
- Suggestive: Hints at what you do without being too obvious (e.g., “Netflix” suggests movies but isn’t just “Online Movie Rentals”)
- Arbitrary: A common word used in an unrelated context (e.g., “Apple” for computers)
- Fanciful: A completely made-up word (e.g., “Xerox,” “Kodak,” or “Nanker Phelge”)
A great business name isn’t just catchy; it’s legally strong. Before committing to a name, conduct a trademark search and consult an intellectual property attorney to ensure you’re building your brand on solid legal ground.
#trademark #trademarks #trademarklaw #trademarklawyer #trademarkattorney #trademarklawfirm #iplaw
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