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How Alternative Funding Can Breath Life Into a Startup (Kaitlyn Hurley)

How Alternative Funding Can Breath Life Into a Startup (Kaitlyn Hurley)

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Kaitlyn Hurley, co-founder of Bracketology, helped build the number one fantasy sports platform for reality TV. After nearly a decade as a marketing professional, Hurley's passion for reality TV and fantasy sports led her to create Bracketology as a passion project. Years later, her idea has turned into a thriving business.


Bracketology initially launched as a web application, but experienced significant user growth when releasing its mobile app in January of 2024.


Listen to Hurley discuss growing the business while focusing on continued user acquisition, partnerships with TV networks, and the future of paid daily fantasy.


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Where to find Kaitlyn

- Website: https://bracketology.tv/

- LinkedIn: https://www.linkedin.com/in/kaitlyndhurley/

- Email: kaitlyn@bracketology.tv


Where to find Jeremy:

- Website - https://www.jeremymuhiu.com/

- LinkedIn - https://www.linkedin.com/in/jeremy-muhiu-0a082250/

- Newsletter - https://jeremymuhiu.substack.com/

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