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How AI Changes Everything About CRM and Sales Forecasting

How AI Changes Everything About CRM and Sales Forecasting

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C3 AI talks to its founder, chairman and CEO, Tom Siebel, about why enterprise AI will drive the next generation of CRM applications. In his previous venture, Tom was the chairman and CEO of Siebel Systems, which introduced the first widely adopted customer relationship management (CRM) software and grew to 8,000 employees in 29 countries, with over 4,500 corporate customers, and annual revenue in excess of $2 billion. Oracle acquired Siebel Systems in 2006. He started C3 AI in 2009 when he saw how sensor proliferation, big data, low-cost cloud computing and AI would create a new digital stack and an era of rapid business transformation. 

In this podcast you will learn: 

  • How the CRM market has evolved since Siebel Systems invented it in 1993. 
  • Why AI-enabled CRM represents the next generation of CRM’s $80 billion addressable market. 
  • How “exogenous data” such as weather, oil prices and GDP reports can affect sales forecast accuracy.
  • How deep vertical industry expertise can be designed into AI-CRM. 
  • How AI-CRM fits into the broader enterprise AI opportunity – e.g., precision health, predictive maintenance, fraud detection, etc.
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