Join us for an exciting episode of the EmbellishPod as we dive into the world of Black Eden 1912 with founders John and Dr. Wanda Joubert. Discover the rich history and inspiration behind their unique whiskey brand, rooted in the legacy of the historic Black resort community in Idlewild, Michigan.

In this episode, we explore:

The origins of Black Eden 1912 and its connection to Idlewild, Michigan.

The journey of creating a whiskey brand from scratch.

The significance of the name "Black Eden" and its historical importance.

The flavor profile and unique characteristics of Black Eden 1912 whiskey.

The challenges and triumphs of launching a new whiskey brand.

Future plans for the brand, including potential partnerships and expansion.

Don't miss out on this fascinating conversation that blends history, culture, and the art of whiskey-making.

Timestamps:

00:00:00 - Introduction

00:00:31 - Meet John and Dr. Wanda Joubert

00:01:28 - The Inspiration Behind Black Eden 1912

00:03:11 - The Historical Significance of Idlewild, Michigan

00:07:02 - Naming the Brand

00:12:33 - The Process of Creating a Whiskey Brand

00:18:03 - Targeting the Right Customer

00:20:10 - Flavor Profile of Black Eden 1912

00:21:48 - Current Distribution and Future Plans

00:23:53 - Overcoming Challenges in the Whiskey Industry

00:27:17 - Balancing Brand and History

00:30:13 - Entertainment Partnerships and Brand Ambassadors

00:32:22 - Vision for the Future

00:36:24 - The Story Behind the Moscato

00:40:28 - The Annual Comedy Event

00:42:01 - Event Planning and Brand Promotion

00:44:24 - Upcoming Events and Sponsorships

00:47:48 - Final Thoughts and Future Conversations

Connect with Us:

Website: embellishpod.com

Email: embellishpod@gmail.com

Instagram: @embellishpod

TikTok: @embellishpod

Follow Black Eden 1912:

Website: iconicspirits.biz

Instagram: @blackeden1912

If you enjoyed this episode, please leave a review, comment, and don't forget to subscribe for more insightful conversations. Thanks for tuning in!