Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views.

Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours of a game-changing play.

Guided by the belief that fan excitement is the most powerful demand signal, Jamie has led BreakingT through rapid growth by building a responsive supply chain, refining its segmentation and outreach engine, and expanding across DTC, wholesale, and Amazon.

In This Conversation We Discuss:

• [00:43] Intro
• [01:00] Creating products from real-time trends
• [01:26] Applying media skills to Ecommerce growth
• [02:33] Focusing on traction over profitability
• [02:57] Spotting viral moments fans want to wear
• [05:29] Launching with digital mockups to test demand
• [07:21] Fulfilling retail orders faster with screen print
• [08:49] Combining paid, organic, and affiliate for scale
• [12:12] Sponsors: Electric Eye, Social Snowball, Portless & Reach
• [17:17] Balancing speed between Ecommerce and wholesale
• [20:30] Pushing retail to move faster than seasonal cycles
• [21:22] Navigating approvals in licensed product drops
• [23:05] Realizing Amazon serves a different customer
• [23:56] Balancing marketplace growth with brand control
• [26:08] Choosing platforms based on product urgency
• [28:16] Turning social signals into merch decisions

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Real-time licensed sports fan gear, apparel, and t-shirts breakingt.com/
• Follow Jamie Mottram linkedin.com/in/jamiemottram
• Schedule an intro call with one of our experts electriceye.io/connect
• Drive revenue through affiliates & referrals socialsnowball.io/honest
• Revolutionize your inventory and fulfillment process portless.com/
• Level up your global sales withreach.com/honest.

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jon-Mark "JM" Craddock is the CEO of La Matera, a premium direct-to-consumer brand elevating craftsmanship and authenticity in a market crowded by fast fashion. With hands-on expertise in brand building, supply chain management, and Ecommerce growth, JM draws on his experience at high-growth brands like Chubbies, Marine Layer, and Tuckernuck to scale La Matera while preserving its artisanal roots.

Driven by the belief that lasting brands are built on quality and meaningful customer connections, JM has led La Matera through a new chapter of growth, refining its identity, strengthening its supply chain, and balancing digital expansion with a commitment to craftsmanship. Under his leadership, La Matera continues to deliver timeless products that honor tradition while thriving in a modern DTC landscape.

In This Conversation We Discuss:

• [00:42] Intro
• [01:09] Building networks through unexpected paths
• [04:37] Finding hidden value in early teams
• [05:18] Building momentum with new platforms
• [06:50] Learning supply chain under real pressure
• [09:35] Choosing brands with personal connection
• [12:15] Episode Sponsors: Electric Eye, Snowball & Portless
• [16:18] Balancing trust and strategy with sellers
• [17:48] Answering every deal email immediately
• [18:40] Backing deals with personal guarantees
• [20:29] Buying businesses to create opportunities
• [21:39] Rebuilding brand soul through founder voice
• [25:20] Tapping networks to solve real problems
• [27:20] Choosing tenacity over easy wins

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Collection of meticulously handcrafted leather belts and accessories lamaterashop.com/
• Follow Jon-Mark Craddock linkedin.com/in/jonmarkcraddock
• Schedule an intro call with one of our experts electriceye.io/connect
• Drive revenue through affiliates & referrals socialsnowball.io/honest
• Revolutionize your inventory and fulfillment process portless.com/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Erin Murray is the Chief Brand Officer at Mad Rabbit, a fast-growing tattoo skincare brand reshaping the way consumers and professional artists approach post-ink care. With deep expertise in brand storytelling, product development, and digital strategy, Erin has helped propel Mad Rabbit to quadruple sales year-over-year and expand from a direct-to-consumer model into major retail partnerships.

Driven by the belief that brand growth stems from authentic community engagement, Erin has steered Mad Rabbit's shift from a purely consumer-first brand to one that deeply integrates pro artist voices. Under her leadership, the brand has launched ambassador programs, refined its identity, and executed a digital-first yet retail-savvy strategy that connects across multiple touchpoints.

In This Conversation We Discuss:

• [00:40] Intro
• [00:56] Recognizing emerging consumer needs
• [01:26] Scaling brands before the market exists
• [03:15] Growing communities that drive revenue
• [04:13] Bringing in fractional experts early
• [05:44] Pivoting strategy with real consumer data
• [08:56] Episode Sponsors: Electric Eye, Snowball, and Portless
• [12:58] Testing channels before doubling down
• [16:08] Driving foot traffic after landing retail
• [18:16] Thinking beyond direct response marketing
• [18:59] Scaling brands with a holistic mindset
• [20:36] Expanding products to fit customer journeys
• [22:05] Building brands without losing core buyers
• [22:53] Refining brand identity for new markets

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Mad Rabbit is your easy tattoo care solution from soothing new ink to reviving & protecting current ones madrabbit.com/
• Follow Erin Murray linkedin.com/in/airynn00
• Schedule an intro call with one of our experts electriceye.io/connect
• Drive revenue through affiliates & referrals socialsnowball.io/honest
• Revolutionize your inventory and fulfillment process portless.com/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!