Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia.

Her consumer-centric approach to innovation and commercial strategies, combined with her operational expertise, has helped transform businesses across consumer goods, automotive, and healthcare categories.

Some of her favorite challenges include relaunching the iconic $500 million Herbal Essences brand and returning it to profitable growth, spearheading the digital transformation and omnichannel strategy for the Hertz loyalty program, and building the OneTouch diabetes business in retail and e-commerce.

Today, Kate is the Chief Commercial Officer at Cadence OTC, where she is leading the effort to bring the next generation of oral contraceptives over the counter—expanding access to safe, affordable birth control for millions of women across the U.S. Kate is passionate about developing people and building partnerships that deliver meaningful business transformations.

She earned both her BS and MS from Carnegie Mellon University.

In This Conversation We Discuss:

• [00:00] Intro
• [01:24] Meeting customers’ urgent health needs
• [08:03] Focusing on signals that show real intent
• [11:33] Callouts
• [11:42] Turning urgent needs into long-term loyalty
• [13:32] Navigating advertising in regulated industries
• [16:04] Investing upfront to avoid costly rework
• [19:02] Sponsor: Electric Eye
• [20:10] Leveraging AI to uncover customer insights
• [24:22] Providing clarity through educated communication

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Affordable emergency contraception, convenient access cadenceotc.com/
• Follow Kate Voyten LinkedIn linkedin.com/in/katherine-voyten
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Laura Andersen is the owner and managing director of AlumiTubs. Made to handle it all, AlumiTubs is made to last for generations. Obsessively designed to outperform and outlast, it's the classic cedar hot tub, upgraded for a lifetime of performance.

AlumiTubs is 100% Canadian handcrafted from materials made to stand the test of time. It’s perfect for the backcountry or the backyard, with flex heating for 365 days of use, wherever you find your escape.

With 1000s in the wild since 2001, AlumiTubs are home to Canada, now available for properties across the globe. Where artistry, craftsmanship, and considered design intersect, the AlumiTubs wood fired, electric and hybrid hot tubs come in 3 sizes with endless heat options, advanced filtration for at-home use, a 50% bigger firebox and 3 layers of insulation for less smoke, less water, and nothing wasted along the way.

It is not an average hot tub, AlumiTubs is guaranteed to get hot and stay hot, no matter how cold it is outside. Bringing people and those they share it with, closer to nature. AlumiTubs was made for more of the good stuff.

In This Conversation We Discuss:

• [00:00] Intro
• [00:40] Sponsor: Taboola
• [01:53] Spotting demand beyond your original offer
• [03:14] Balancing careers while building a startup
• [06:04] Bringing an offline product to the internet
• [08:55] Sponsor: Next Insurance
• [10:08] Applying career skills to a new venture
• [13:49] Letting users shape your marketing message
• [15:40] Optimizing basic SEO for discovery
• [17:55] Sponsor: Electric Eye
• [19:03] Balancing capacity with customer trust
• [23:17] Complementing skills to build longevity
• [26:00] Building a business on a great product
• [28:46] Callouts
• [28:56] Hedging bets while testing business ideas
• [31:10] Adding value without reinventing the wheel

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Wood-fired & electric cedar hot tubs alumitubs.com/
• Follow Laura Andersen linkedin.com/in/lauraandersendigitalmarketing/
• Reach your best audience at the lowest cost! discover.taboola.com/honest/
• Easy, affordable coverage that grows with your business nextinsurance.com/honest
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands.

With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels.

In This Conversation We Discuss:

• [00:00] Intro
• [01:09] Getting to know the new product, Realize
• [02:33] Facing rising ad costs across platforms
• [04:22] Launching before peak season to save costs
• [07:10] Questioning the myth that more budget wins
• [09:31] Challenging the idea that AI replaces strategy
• [11:30] Callouts
• [11:40] Unlocking incremental growth on the open web
• [14:16] Testing new channels with wise budgets
• [15:17] Running quarterly moonshot experiments

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Performance beyond search and social taboola.com/
• The performance built for advertisers realize.com/
• Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!