Kenny Chapman and Chris Crew answer some audience questions in the second mailbag episode of this season. They break down why the HVAC industry is one of the most reliable spaces to build in, what to watch out for when buying a business, and why doing the basics still solves 90% of your problems. By the end, you’ll walk away with sharper instincts, fewer excuses, and a deeper understanding of what it really takes to grow and exit a profitable business.

• Chris and Kenny start by explaining why HVACs are the heartbeat of the blue collar economy.
• For Chris, whenever something breaks in business, 9 times out of 10, it’s because someone skipped the basics. What feels “too simple” is usually the thing holding everything together.
• There’s this myth that growing a business means making it more complex. But Kenny believes whether you’re going big or staying small, just focus on getting the fundamentals right. Everything else is noise.
• Chris’ advice for all business owners: stop overthinking. So many business owners tie themselves in knots trying to be clever when they just need to double down on the basics, and the rest will take care of itself.
• Thinking about opening a new location? Kenny and Chris break down the real difference between starting from scratch and buying an existing business—and why neither is as easy as people make it sound.
• According to Chris, acquisitions can be enticing until you realize what you bought isn’t what was advertised.
• Do your homework. There’s always a reason someone wants out, and if you don’t dig into that reason before buying, you’re the one who’s going to pay for it later.
• When you’re launching a new location, the #1 rule is: leadership needs to be on the ground. Chris has seen too many businesses die because of poor leadership.
• Chris and Kenny agree that the fastest way to fail in a new business is underestimating how much it will cost. Starting a new location without enough capital is like showing up to a marathon in flip-flops. You might survive—but it’s gonna hurt.
• Chris explains how buying customers can fast-track your growth faster than any marketing strategy—but it only works if your systems are tight.
• For Kenny, if everyone is still on the payroll 90 days after buying a new company, either you struck gold or you’ve got leadership issues that are about to blow up in your face.
• Chris and Kenny discuss the do’s and don’ts of selling your business.
• Your business exit plans will not materialize if you haven’t planned for what comes next. Chris warns that an exit without a vision for life after is just a pivot into confusion.
• Want your business to sell for more? Make it less about you. Chris says the most valuable businesses are the ones that run just fine without the owner.
• For Chris, a business that’s simple, profitable, and stable will always attract the right buyer. You don’t need fancy branding, you just need clean books, clear processes, and a solid team. That’s what closes deals.
• Kenny explains how delegation isn’t about handing off your headaches, it’s about empowering your people. When you delegate well, you’re not just freeing up your time—you’re building leaders who carry the vision with you.
• Chris reminds us: tomorrow isn’t promised—but that doesn’t mean you don’t plan for it. Living in the present is powerful. But you have to think ahead if you want long-term peace. You’ve got to think ahead.
• Kenny on “work/life balance.” There's no such thing as a business and a life. There's life, and business is part of it.

Mentioned in This Episode:

HomeServiceBusinessSuccessShow.com/s2e10

The Blue Collar Success Group

Direct mail isn’t dead—and it won’t die until mailboxes die.

Kenny Chapman and Chris Crew break down why direct mail still works and how to get the most out of it in the digital age. They discuss how to craft high-impact direct mail, ways to write an opening line that keeps readers hooked, how to keep your mail out of the trash, and the creative strategies that grab attention—like mailing preloaded iPads.

By the end of this episode, you’ll understand why direct mail is still effective, how to get your message opened and read, and how to incorporate it into a winning marketing strategy.

• Is direct mail marketing dead? Kenny starts by explaining why direct mail marketing is alive and well.
• While many people think direct mail is outdated, it’s far from dead. As long as people have mailboxes, direct mail will continue to be an effective strategy.
• Chris points out that people still check their mail, making direct mail a direct-to-consumer channel.
• Kenny shares how most people sort their mail. They stand over the trash can and toss out ads immediately. Understanding this behavior is key to designing mail that avoids the trash bin.
• According to Chris, direct mail is more than just letters--it also includes postcards, shared mailings, and even high-end packages that grab attention.
• Chris emphasizes that direct mail guarantees your message reaches the mailbox—something digital ads can't always promise.
• Chris shares creative direct mail strategies that get your mail opened. Some marketers used to send iPads with preloaded videos about their product—because if someone receives an iPad, they’re more likely to open it and watch the video.
• If your mail doesn't grab attention right away, it goes straight to the trash. Kenny stresses the importance of standing out instantly.
• According to Chris, a great way to stand out instantly is to add creativity to envelopes in three simple ways:
• Make it hand addressed: Open rates of hand addressed envelopes are exponentially higher than those of typed ones.
• Fold your letter for maximum impact. Not all folds are equal. Chris explains why a C-fold (instead of a Z-fold) makes a letter easier to read and more likely to be engaged with.
• The power of a compelling opening line. Your first line should be catchy enough to grab attention and expertly written such that it gets the reader to read the next line.
• Consistency is key in direct mail marketing. Chris reminds us that, just like in digital marketing, people need to see a brand 7 to 10 times before they take action.
• How to integrate direct mail into a bigger strategy. Kenny and Chris discuss how direct mail shouldn’t exist in isolation. It should be part of a multi-layered marketing campaign, including digital ads and social media.
• Follow the money to target the right audience. Chris explains how to use data like median household income, home value, and age of home to ensure you always send mail to the right prospects.
• Successful campaigns use direct mail alongside other channels such as social media, paid ads, and content marketing for the best results.

Mentioned in This Episode:

HomeServiceBusinessSuccessShow.com/s2e8

The Blue Collar Success Group

City-data.com