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Heavyweight Digital Podcast

Heavyweight Digital Podcast

By: Heavyweight Digital
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About this listen

 Welcome to the Heavyweight Digital Podcast, where we dive deep into the world of digital marketing and business growth strategies. Hosted by experts from Heavyweight Digital, a UK-based agency dedicated to delivering knockout results, we explore the latest trends, tips, and tools to help your business thrive online. Whether you’re a small startup or an established brand, this podcast covers everything from SEO and PPC to content marketing and web development, all with a focus on generating tangible results. Tune in to hear insightful interviews with industry leaders, actionable advice, and strategies to take your online presence to the next level. Get ready to go the distance with your digital marketing efforts—one episode at a time! Discover more at heavyweightdigital.co.ukCopyright 2024 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How Does WhatsApp Make Money?

    How Does WhatsApp Make Money?
    Oct 22 2024

    In this episode, we dive into how WhatsApp, one of the world’s most popular messaging apps, remains free for users while still generating revenue for its parent company, Meta (formerly Facebook). We explore WhatsApp's history, the strategies Meta uses to monetise the platform, and what the future holds for its revenue growth. Tune in for an insightful breakdown of how this global messaging giant stays profitable.

    Read the full blog post here: https://heavyweightdigital.co.uk/how-does-whatsapp-make-money
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    10 mins
  • Does The Google Ads Optimisation Score Matter?

    Does The Google Ads Optimisation Score Matter?
    Oct 16 2024

    If you've been managing Google Ads campaigns for some time, you’ve likely noticed the optimisation score in recommendations, which shows a percentage out of 100%. This score often confuses advertisers, who may aim for a perfect 100%, but the question remains: does it really matter, and will it impact campaign performance?

    In this podcast, we'll dive into what the optimisation score is, how to assess it, and whether it truly influences the performance of your Google Ads campaigns.

    Read the full blog post here: https://heavyweightdigital.co.uk/does-the-google-ads-optimisation-score-matter

    Watch the YouTube video:
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    9 mins
  • How to leave the META Learning Phase

    How to leave the META Learning Phase
    Oct 14 2024

    Are your Meta (Facebook and Instagram) Ads stuck in the learning phase? Many advertisers face challenges with getting their ad sets to move beyond this phase, which means their ads aren't fully optimized by the platform's algorithm.

    In this podcast, we'll explain what the learning phase is and outline three key strategies to help your Meta ads successfully exit it.

    Read our blog post here: https://heavyweightdigital.co.uk/how-to-leave-the-meta-learning-phase

    Or watch our YouTube video:
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    8 mins
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