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Healthcare Marketing Executive

Healthcare Marketing Executive

By: Alexis Anderson & Saul Marquez
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 Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economics Marketing Marketing & Sales
Episodes
  • How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

    How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community
    Mar 3 2026
    Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans. In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends, and best practices across healthcare marketing through articles, videos, and interviews. He describes why he attends dozens of conferences and produces fast, useful recaps, ranging from clear “what mattered” summaries to opinionated “best of show” rankings. Colin highlights a growing trend of providers partnering with local, topic-specific influencers to co-create trusted, low-cost community content, and why live conversations are becoming more credible as AI-generated content saturates the market. He also argues that marketing needs a stronger executive voice by tying insights to ROI and outlines a 2–3 year planning approach grounded in experimentation, measurement, and smart trade-offs. Tune in and learn how to build a trust-first, test-and-iterate marketing playbook that keeps pace with healthcare and AI. Resources: Follow and connect with Colin Hung on LinkedIn. Learn more about Swaay.Health Marketing Community on LinkedIn and their website. Follow Healthcare IT Today on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    23 mins
  • Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B

    Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B
    Feb 17 2026
    The biggest leverage in modern B2B growth is knowing exactly who is on your website, not just which company they work for. In this episode, Adam Robinson, Founder and CEO of RB2B, explains how person-level website visitor identification is reshaping B2B marketing, sales, and founder-led growth. He breaks down why account-level tools fail to close the loop on real revenue and how identifying individual buyers enables faster pipelines, tighter ABM, and higher conversion rates. Adam shares the playbook behind bootstrapping multiple SaaS companies to eight- and nine-figure outcomes without outside funding, emphasizing capital efficiency, speed of execution, and ruthless focus on monetization. He also dives into building in public, using LinkedIn as a growth engine, launching free products to dominate distribution, and why simplicity beats sophistication in early-stage SaaS, offering practical lessons for founders operating in a cookie-less world. Tune in and learn how to identify real buyers, build leverage fast, and grow profitably without relying on hype or funding! Resources: Follow and connect with Adam Robinson on LinkedIn. Learn more about Reperio Health on LinkedIn and their website. Follow Retention.com on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    15 mins
  • How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick

    How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick
    Feb 3 2026
    Engaging underserved populations requires meeting people where they are, not where the system would like them to be. In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid experimentation are transforming engagement in substance use disorder recovery. Broadcasting live from HLTH 2025, he shares how partnerships with Medicaid plans helped re-engage over one million users through nearly two million outreach efforts. Zach explains how behavioral data clustering identified eight user personas, guiding product and content decisions for those in the earliest and most vulnerable stages of sobriety. He also explores the evolving role of AI, the importance of experimentation over hype, and practical advice for marketers to leverage existing data and design experiences that respect real user behavior. Tune in and learn how personalization, AI experimentation, and empathy-driven design are reshaping healthcare engagement! Resources: Follow and connect with Zach Zobel on LinkedIn. Learn more about Sober Sidekick on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    11 mins
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