How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick cover art

How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick

How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick

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 Engaging underserved populations requires meeting people where they are, not where the system would like them to be. In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid experimentation are transforming engagement in substance use disorder recovery. Broadcasting live from HLTH 2025, he shares how partnerships with Medicaid plans helped re-engage over one million users through nearly two million outreach efforts. Zach explains how behavioral data clustering identified eight user personas, guiding product and content decisions for those in the earliest and most vulnerable stages of sobriety. He also explores the evolving role of AI, the importance of experimentation over hype, and practical advice for marketers to leverage existing data and design experiences that respect real user behavior. Tune in and learn how personalization, AI experimentation, and empathy-driven design are reshaping healthcare engagement! Resources: Follow and connect with Zach Zobel on LinkedIn. Learn more about Sober Sidekick on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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