How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community cover art

How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

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 Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans. In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends, and best practices across healthcare marketing through articles, videos, and interviews. He describes why he attends dozens of conferences and produces fast, useful recaps, ranging from clear “what mattered” summaries to opinionated “best of show” rankings. Colin highlights a growing trend of providers partnering with local, topic-specific influencers to co-create trusted, low-cost community content, and why live conversations are becoming more credible as AI-generated content saturates the market. He also argues that marketing needs a stronger executive voice by tying insights to ROI and outlines a 2–3 year planning approach grounded in experimentation, measurement, and smart trade-offs. Tune in and learn how to build a trust-first, test-and-iterate marketing playbook that keeps pace with healthcare and AI. Resources: Follow and connect with Colin Hung on LinkedIn. Learn more about Swaay.Health Marketing Community on LinkedIn and their website. Follow Healthcare IT Today on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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