In this episode of Health Seeker Sparks, Dean & Guy delve into the 17:66 model, examining its implications on the health and fitness industry.

They chat about the 'predominant 17%' of the UK Population who are already gym members, the 'dismissive 17%', and the potential 66% of 'HealthSeekers' who seek better health but not necessarily rigorous fitness regimens.

The conversation touches on shifting mindsets from traditional sports and fitness to a broader health and wellbeing approach, aiming for market growth and member engagement.

GLP-1 weightloss drugs and HYROX are at the extremes of the 17%s, but the big opportunity, and future of the fitness industry is making accessible offerings to engage and retain the 66% HealthSeekers for industry expansion.

In HealthSeeker Sparks ep2, Dean and Guy discuss the so-called exponential growth of the fitness industry since the COVID-19 Pandemic, and how the industry needs to change to see real growth...

Let us know your definition of HealthSeeker in the comments please

In the inaugural episode of HealthSeeker Sparks, hosts Guy Griffiths and Dean Martin discuss their mission to shift the focus of the fitness industry towards 'HealthSeekers'; individuals who want to be healthier but don't want to workout.

Dean chats about his background in the health and fitness sector, and fires the questions at Guy for a change, exploring how retention and healthseekers is linked, but also how the movement help clubs attract new demographics.

The episode emphasizes the importance of redefining industry language and broadening the target audience to include those looking for healthier lifestyles through non-traditional means.

They discuss the critical role of coaching, customer journeys, and utilizing existing tools like body composition devices to engage HealthSeekers. They wrap up with calls to action, inviting viewers to share their definitions of HealthSeekers and explore the HealthSeekers playbook for actions.

Find out more, and download the Shift to HealthSeeker playbook at ggfit.com/healthseekers

Sam Decombel, co-founder and CEO of Fitness Genes, joins Guy on HealthSeeker Stories this week, telling us how Fitness Genes uses genetic testing to personalize health and fitness recommendations.

Sam shares how significant life events inspired the creation of Fitness Genes, which focuses on preventative health. The conversation sheds light on the company's evolution from a direct-to-consumer product to a B2B model, now partnering with gyms and wellness professionals to help individuals optimize their health.

Sam emphasizes the importance of combining genetic information with practical lifestyle advice, making health data actionable.

The episode also highlights Sam's personal experiences and success stories of using genetic insights to transform health outcomes, underscoring the potential for the fitness industry to play a pivotal role in preventative healthcare.Thanks to WhySports, WellNation, the UKIHCA, and Future Fit for Business for supporting this episode

In this episode of HealthSeeker Stories, Guy chats with Steven Campbell, CEO of Meta Health, a health and life coach, and former rugby league player.

Steve's definition of HealthSeeker encompasses those seeking help in various areas like relationships, finances, and overall well-being.

Steven elaborates on Meta Health's holistic approach, incorporating technologies such as Power Plate, radio frequency treatments, and red light therapy to address physical, emotional, and mental pain.

He shares compelling client stories demonstrating the effectiveness of these methods.

They also explore the need for innovation in the fitness industry, suggesting integrating such holistic practices into mainstream fitness and even school curriculums to promote overall health.Thanks to Future Fit for Business, WellNation, and the UKIHCA for their support with this episode.

Duncan Kerr, CEO of Wave Active and Hillbrow Health and Wellbeing, joins us on this episode to discusses the HealthSeeker concept and the importance of proactive health behavior. Duncan

Duncan shares insights on the innovative partnership between Wave Active and the South Downs Health and Care GP Federation, which led to the creation of an integrated health hub in Eastbourne. He talks about the challenges and successes of combining clinical and leisure facilities to promote holistic health.

As always, we hear some inspiring health seeker stories and discuss the evolving role of fitness instructors in the health sector.

Thanks to Future Fit for Business, the UK and International Health Coaching Association, and WellNation for supporting this episode

In this episode of Health Seeker Stories, Guy is joined by James Wilson, the ‘Sleep Geek’, an expert blending personal and professional sleep experiences.

James discusses the critical yet often overlooked role of sleep in overall health, emphasizing that sleep is foundational, more crucial even than exercise. They explore sleep misconceptions, such as misunderstandings about the interplay between sleep and exercise, and debunk myths around sleep trackers and supplements.

James sheds light on the importance of individualized sleep approaches and simple science-based strategies for better sleep. He also shares real-life success stories and underscores the need for the fitness industry to integrate proper sleep education and avoid fads.

Finally, James offers practical advice for coaches to assist clients in making better sleep choices.Thanks to our supporters on this episode:

• Future Fit for Business
• The UK & International Health Coaching Association

Neil King, founder and CEO of Longevity Network, shares his insights on the evolving journey of health awareness.

We talk about how people often overlook health in their younger years, becoming more conscious as they age.

Neil's definition of a HealthSeeker focuses on people past the 'half-way point', and how the role of body composition, and the importance of combining physical activity, nutrition, and sleep improves their overall wellbeing.

He has some inspiring stories from Longevity Studio members who improved their health metrics and life quality through tailored fitness and nutrition programs.

Are they simply getting fitter and healthier, or are these members seeking personalised health optimisation and biohacking, and is the future of the fitness industry to address broader health metrics?

Thanks to FutureFit for Business and the UKIHCA for supporting this episode.