He Said, She Said: Razor Branding™ Podcast cover art

He Said, She Said: Razor Branding™ Podcast

He Said, She Said: Razor Branding™ Podcast

By: Jaci Russo
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About this listen

 The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.RUSSO Art Economics Marketing Marketing & Sales
Episodes
  • Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo

    Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo
    Aug 12 2025
    In this special host-only episode, Michael and Jaci Russo pull back the curtain on what’s really holding brands back—and it’s not just budget or competition. From the dangerous “If we build it, they will come” mindset to the overreliance on social media as a silver bullet, they explore why so many marketing efforts fail to connect. They also delve into the critical role of touchpoints, the underestimated value of internal culture, and why every team member—regardless of their title—is part of building the brand. Key themes include: Why great branding requires more than “checking the social media box” How to maintain consistency across every touch point—physical and digital The seven business pillars that impact your brand’s success Why agency-client trust and collaboration are the foundation for results The difference between marketing noise and marketing that converts Whether you’re running a large enterprise or a small business, this conversation will challenge how you approach branding and customer experience.
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    38 mins
  • Branding From the Inside Out w/ Ari Weinzweig

    Branding From the Inside Out w/ Ari Weinzweig
    Jul 29 2025
    In this episode, Jaci and Michael Russo sit down with Ari Weinzweig, co-founder of the iconic Zingerman’s Community of Businesses, to explore how culture, values, and vision shape brands from the inside out. From dishwashing to deli ownership to thought leadership, Ari shares his unorthodox journey into entrepreneurship—including lessons in humility, the importance of visioning, and why leadership isn’t about hierarchy. You’ll hear: Why every “small” detail—like the salt level in soup—impacts your brand experience How writing a personal and professional vision can change your business trajectory The difference between managing for success vs. managing for headlines How Ari’s belief in anarchism has helped him build empowered teams and authentic company culture Why staying rooted in your values can be the most strategic branding move of all Whether you run a growing brand or lead a small team, Ari’s perspective on intentional business, service, and leadership will leave you inspired to rethink what real branding looks like.
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    1 hr and 4 mins
  • Accessible Branding w/ Mike Barton

    Accessible Branding w/ Mike Barton
    Jul 15 2025
    On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye, to discuss what it truly means to make your brand accessible. From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in. Together they explore: How inclusive design improves UX for all audiences Why accessible websites aren’t just about compliance—they’re about connection What marketers need to know about alt text, screen readers, and usability How accessibility can increase brand trust, loyalty, and market reach Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.
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    51 mins
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