Breaking into the US MedTech market is slow, complex, and often misunderstood. In this episode, we’re joined by Brian Hantzis, a US medical device distributor who has built and scaled a specialist distribution business through organic growth and acquisitions. Brian shares an honest, behind-the-scenes look at how distribution really works in the United States and why so many manufacturers struggle to gain traction.

We discuss:

1. Why the US market takes years — not months — to crack
2. The difference between specialist and general distributors
3. What US hospitals actually care about when adopting new products
4. The importance of clinical data, studies, and value analysis
5. How pricing, margins, and fair partnerships really work
6. Why MedTech distribution is consolidating — and what that means for founders

Watch on YouTube: https://youtu.be/3v8N7F2gGqo

Listen on Apple Podcast: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes #podcast #distributors #distributor #healthcare #hfiles

In this Five in Five episode, I pull out five powerful lessons from my conversation with Amrit Dhaliwal, CEO of one of the UK’s most respected home care brands. Amrit shares how leaders can protect purpose and stay commercially strong without losing the heart of the business. We explore: - Why profit is the fuel that makes high-quality care possible - How a long-term vision should shape your next seven days - Why values aren’t posters they’re hiring and firing criteria - How to turn “soul” into repeatable processes as you scale - The moment where planning must end and real work begins

Listen to Full Episode: https://youtu.be/YwCAoSTrbQI

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

#healthcare #podcast #businessgrowth #5in5 #homecare

I sit down with Walfinch CEO Amrit Dhaliwal to discuss how purpose-driven home care businesses can grow sustainably while staying true to their mission. Amrit reveals how he uses strong values, long-term vision, and EOS to create consistency across his franchise network and maintain high standards of care.

They also look at the future of the sector, the shift toward home healthcare, and what leaders must do to protect the “soul” of their business as they scale.

Listen on YouTube: https://youtu.be/YwCAoSTrbQI

Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes⁠⁠⁠

EOS Book: https://amzn.eu/d/iCWEdLP#podcast #healthcare #homecare #carehomes #Walfinch #businessgrowth #handsonbusiness #hfiles

In this 5 in 5 episode, I share five powerful insights from the conversation with Lorraine on what it really takes to make transformation last in healthcare. From embedding habits to leading with compassion, each takeaway reveals how leaders can build cultures where improvement becomes part of the organisation’s DNA.

You’ll hear why change is easy but true transformation is hard, how purpose, process, people creates a strong foundation, and why involving teams directly leads to better, faster results. I also explain why leaders must stay in their lane and empower others to own the work.

Packed with practical action points, this episode is your quick guide to creating sustainable, meaningful transformation in healthcare teams and systems.

Watch the full episode: https://youtu.be/nL5U14SgREc

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

In this episode, I'm joined by leadership coach and LA Insight founder Lorraine Armijos to explore how healthcare leaders can drive meaningful, sustainable transformation without burning themselves or their teams out.

Together, we discuss the difference between change and transformation, the rising pressures on healthcare leaders, the importance of compassion, the power of the ADKAR model, and how strong systems can keep teams moving in the right direction.

Listen on YouTube: https://youtu.be/KBSsfLu0ugU

Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes⁠⁠⁠

#podcast #healthcare #leadership

I share five powerful takeaways from his chat with Marie Louise, The Modern Midwife. Discover how discipline beats luck, authenticity builds connection, and integrity fuels long-term growth.

In just five minutes, you’ll learn how to:
– Show up consistently and with purpose
– Earn trust through honesty and transparency
– Protect your values in every partnership
– Treat content creation like real business work

A short, sharp dose of insight for anyone turning expertise into impact

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Watch full episode on YouTube: https://youtu.be/m1yqI63oh-Q

#5in5 #TheModernMidwife #BrandBuilding #Entrepreneurship

In this episode, I sit down with Marie Louise, better known as The Modern Midwife, to explore how she transformed her clinical career into a trusted digital brand that empowers thousands of women through pregnancy.

Tune in to hear:

• How Marie-Louise became one of the UK’s youngest midwives

• Her journey from NHS wards to global influence

• The early days of clinical content on Instagram

• Why authenticity beats clickbait in healthcare communication

• How she chooses brand partnerships that align with her values

• The truth behind influencer life and content creation

• Why celebrity endorsements aren’t the secret to lasting success

Listen on YouTube: ⁠⁠⁠https://youtu.be/On01dkZC5jw

Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes⁠

#podcast #healthcare #ModernMidwife #entrepreneur #healthcareentrepreneur #nhs

In this episode of 5 in 5, I sit down with Chris Anderson, a recruitment and leadership specialist in healthcare and life sciences, to explore what it really takes to build winning, future-ready teams.

Chris shares five key takeaways for business leaders and recruiters — from hiring for adaptability to building a strong company culture and developing future leaders.

You’ll learn:

• Why adaptability matters more than experience

• How culture beats credentials

• The importance of growing future leaders, not job fillers

• Why experience isn’t everything

• • How finding the right fit beats hiring fast

  Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

  Watch full episode on YouTube: https://youtu.be/k_lGcu-fX6I