Hablemos del branding de Falabella.com con Lucas Chávez-Alcorta, regional branding Falabella.com
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Hablemos del branding de Falabella.com con Lucas Chávez-Alcorta, regional branding Falabella.com
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About this listen
Falabella.com es la nueva tienda virtual donde encontramos productos de Falabella retail, Sodimac, Tottus y miles de marcas locales de diferente tamaño.
Cuando se lanzó en Chile el año pasado, me hice algunas preguntas acerca de por qué elegir el nombre Falabella y por qué el naranja. Aquí Lucas nos responde las dudas.
Gracias al team Falabella.com por la gestión de esta mini entrevista y a Carlos por la edición.
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