HUB 447: AUTHOR PANEL - Bruce Scheer, Emily Crookston, and Karin Freeland cover art

HUB 447: AUTHOR PANEL - Bruce Scheer, Emily Crookston, and Karin Freeland

HUB 447: AUTHOR PANEL - Bruce Scheer, Emily Crookston, and Karin Freeland

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 Have you ever thought of your book as a business card that opens doors? It’s not just about selling copies; it’s about the ripple effects your book creates in your industry and beyond. From attracting the right clients to building a reputation as a thought leader, a book can position you for success in ways you never imagined. But it requires more than just publishing—it needs a plan to engage your audience and amplify your message. That’s why I created the Biz Book Pub Hub. Our experts and community members are here to help you navigate every stage, from writing to marketing and beyond. Get started at www.BizBookPubHub.com. I’m excited to introduce today’s panelists, who will share their stories of transformation through their books. Bruce Scheer wrote “Inspire Your Buyers: Go to Market with a Story That Sizzles,” to show you how to craft a clear, compelling narrative that gets everyone—from your team to your target buyers—on the same page and fired up to take action, so you can close more deals and grow faster. Emily Crookston wrote “Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book,” the go-to guide for business owners who want to stop overthinking and finally get their book done—without pausing everything else in their business to make it happen. Karin Freeland wrote “Grab Life by the Dreams: The Essential Guide to Getting Unstuck and Living Your Purpose,” your no-BS guide to ditching autopilot, owning your purpose, and building a life you’re actually excited to wake up to—starting now. Please join me in welcoming Bruce, Emily, and Karin. In this episode, we discuss the following: 🟠 More Than a Book: Understand why your book is more than just pages—it's your business card, a reputation-builder, and a door opener to new clients, partners, and industry credibility. 🟠 The Author’s Toolbox: Find out how these experts planned their books strategically, leveraged feedback, and polished their process by using resources like book coaches, editors, communities, and even AI to sharpen their message. 🟠 Building Trust & Authority: Learn how they use their books to boost their reputations, gain trust, and create value, whether for the B2B space, busy business owners, or women looking to reinvent their lives. 🟠 Turning Readers into Clients: Get practical tips for connecting your book to your business—using bonuses, workbooks, strategic offers, and the power of reviews to convert readers into fans and clients. Links for Bruce Scheer LinkedIn www.valuepros.io “Inspire Your Buyers: Go to Market with a Story That Sizzles” Links for Emily Crookston LinkedIn www.thepocketphd.com “Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book” Links for Karin Freeland LinkedIn and Instagram www.karinfreeland.com Rock Your Reinvention podcast “Grab Life by the Dreams: The Essential Guide to Getting Unstuck and Living Your Purpose” Other Resources Learn more about Claude.ai. Learn more about Grammarly. Learn more about Perplexity.ai. Learn more about National Speakers Association. Learn more about Global Speaking Federation. Learn more about Authoress (no public link available) Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

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