This episode based on Growth Hacking Was Never a Trend. It Was a Mindset emphasizes that growth hacking transcends fleeting trends and is rooted in a mindset of continuous experimentation and data-driven decision-making. It critiques the notion that growth marketing is obsolete, arguing instead that it has evolved into a fundamental approach for businesses aiming for scalable growth.​

Theo contends that the decline in search interest for "growth hacking" doesn't signify its demise but rather indicates its integration into mainstream business strategies. In essence, growth hacking has become a standard practice, not a passing fad.​

In a world where marketing buzzwords come and go, isn't it reassuring to know that some strategies, like growth hacking, endure because they deliver real results?

Based on the article “Keyword Clustering: The Ultimate Guide for Better SEO and Content Marketing” from GrowthRocks, the content explains the concept of keyword clustering and its impact on SEO strategy. It highlights how grouping related keywords by search intent enhances topical authority, content relevance, and organic traffic. The article provides practical steps and tools for effective keyword clustering, making it a valuable resource for marketers aiming to improve their SEO performance.

Key Points:

• The role of keyword clustering in boosting topical authority and content relevance.
• How keyword clustering improves internal linking and user experience.
• Practical methods for clustering keywords, including manual and automated approaches.
• The importance of regularly updating clusters to maintain SEO effectiveness.

In the end, keyword clustering is a crucial technique for enhancing SEO strategy. By organizing related keywords effectively, businesses can achieve higher search rankings, drive organic traffic, and build authority within their niche.

Forget what you know about marketing. This isn’t about fluffy KPIs, siloed campaigns, or chasing vanity metrics. This podcast rips open the difference between traditional digital marketing and true growth marketing. Hosted by practitioners who’ve lived in the trenches, we dive deep into sustainable growth systems, product-led strategies, data-driven experimentation, and the real technical depth behind growth that works.

Whether you're a founder tired of wasting ad spend, a marketer looking to level up, or just someone ready to challenge the marketing status quo—this show is your blueprint. From agile methodology to AI, from attribution to virality, we cover the stuff that actually moves the needle.

Because growth isn’t a department. It’s a mindset.