Growth is the goal for many agencies, but as your team hits certain size thresholds, your structure, systems, and workflows can start to break down.

Marcel Petitpas, CEO of Parakeeto, has spent years helping agencies around the world clean up their operations, tighten up forecasting, and build financial systems that actually support scale.

In this episode, Marcel shares what breaks as agencies grow, and how small optimizations can make the difference between momentum and mayhem. If your team’s growing fast, but your numbers aren’t adding up, this one’s for you.

Here’s what we dive into:

• The critical headcount thresholds where agency ops tend to break - and what to do at each stage
• The metrics that really matter when you’re trying to scale profitably
• How to build a top-down forecasting model that’s simple, fast, and actually useful
• How to align your leadership team around a shared, consistent view of performance
• Why data hygiene matters, and how to balance accuracy vs precision to help you make smarter, faster decisions

Marcel also breaks down the operational traps that create noise, slow growth, and kill clarity. Plus what you can do right now to lead with better insight.

Additional Resources:

Follow Marcel on LinkedIn: https://www.linkedin.com/in/marcelpetitpas/

Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/

Parakeeto’s Website: https://parakeeto.com/

Marcel’s Agency Profitability Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Harv+Nagra

Parakeeto's Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Harv+Nagra

The Agency Profit Podcast: https://agencyprofitpodcast.simplecast.com/

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This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.