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Grow Your Law Firm

Grow Your Law Firm

By: Ken Hardison
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 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Attracting Your Ideal Audience Through Authentic Brand Messaging With Eric Morgan

    Attracting Your Ideal Audience Through Authentic Brand Messaging With Eric Morgan
    Sep 12 2025
    Welcome to episode 296 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, President and CEO of Roux Advertising, to discuss how law firms can develop authentic brand positioning that attracts ideal clients, even when competing against the biggest advertisers in the market.

    Eric Morgan leads Roux Advertising, a New Orleans-based agency that helps law firms build differentiated, sustainable brands. With decades of experience in media strategy, campaign development, and analytics, Eric specializes in uncovering what makes a firm truly unique - and turning that into marketing that delivers real growth. What you’ll learn about in this episode:
    1. Brand Positioning for Competitive Markets:
      – Why smaller law firms don’t need to “out-yell” or outspend big competitors
      – How to stand out by identifying and owning a unique brand message

    2. Using Client Insights to Shape Strategy:
      – The value of interviewing past clients to uncover real differentiators
      – Leveraging referrals and testimonials as brand-building tools

    3. Identifying Your Firm’s Audience Sweet Spot:
      – Mapping competitor messaging to find open market space
      – Aligning your message with your ideal client’s values and mindset

    4. Operational Alignment with Brand Identity:
      – How client service philosophies can drive both marketing and internal systems
      – Building processes and team culture around brand promises

    5. Avoiding the Data Overload Trap:
      – Why over-analyzing attribution can hurt more than help
      – Embracing a media mix and measuring success holistically


    Resources:
    Website: www.rouxadvertising.com/
    LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/RouxAdvertising/
    Twitter (X): twitter.com/RouxAdvertising


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 mins
  • Data-Driven Strategy Boosts Case Settlement Value With Dirk Derrick

    Data-Driven Strategy Boosts Case Settlement Value With Dirk Derrick
    Sep 5 2025
    Welcome to episode 295 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dirk Derrick, founder of The Derrick Law Firm, to discuss how data-driven strategies and focus group insights are transforming case valuation, negotiation leverage, and trial outcomes. Dirk shares the evolution of his practice, how he escaped the "insurance matrix," and how his firm now helps attorneys nationwide unlock the true value of their cases.

    Dirk Derrick is the founder of The Derrick Law Firm in South Carolina. He pioneered the use of large-scale focus groups and data analytics to shift the power dynamic away from insurance companies and in favor of injured clients. Dirk’s approach has helped double his average case value and is now used by plaintiff attorneys nationwide. What you’ll learn about in this episode: 1. Escaping the Insurance Matrix:
    – Why traditional case valuation methods undervalue claims
    – How Dirk’s data-driven approach creates new leverage with insurers
    2. Running Focus Groups at Scale:
    – How Dirk built in-house courtrooms and ran 850+ mock juries
    – Using juror data to improve presentations and trial outcomes

    3. Leveraging AI and Analytics:
    – The role of AI-generated reports in legal strategy
    – Turning juror data into case valuation and negotiation tools

    4. Creating Client-Centered Service Models:
    – How Dirk’s team builds lifetime fans through intentional relationship-building
    – The impact of communication cadence and client touchpoints
    5. Expanding with Purpose:
    – How Dirk scaled to 10 offices and 30+ attorneys without losing quality
    – The leadership model he uses to maintain consistency firm-wide


    Resources:
    Website: www.derricklawfirm.com
    LinkedIn: www.linkedin.com/company/the-derrick-law-firm/
    Facebook: www.facebook.com/derricklawfirm
    Twitter (X): x.com/DerrickLawFirm


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    21 mins
  • The Rise of Fractional CMOs in Legal Marketing With Stuart Foster

    The Rise of Fractional CMOs in Legal Marketing With Stuart Foster
    Aug 29 2025
    Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today’s hyper-competitive legal landscape.
    Stuart brings decades of experience leading global marketing for brands like L’Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you’re tired of random marketing tactics and ready to build a system that works, this episode is for you.


    What you’ll learn about in this episode:
    1. Why execution without strategy leads to wasted marketing spend
      – Most law firms jump into tactics like SEO or PPC without a clear plan
      – A solid marketing strategy must align with business goals and target audiences

    2. How to differentiate your firm in a saturated legal market
      – Generic messaging like “we win big” no longer cuts through the noise
      – Law firms must find unique positioning and voice that resonates with clients

    3. The importance of client-centered messaging over firm credentials
      – Clients care more about outcomes and empathy than awards or titles
      – Speak to what your clients are worried about—not just what you’ve achieved

    4. Simple ways to analyze your client base and adjust targeting
      – Data on demographics, case types, and referral sources reveals key patterns
      – Many firms are surprised to find they’re speaking to the wrong audience

    5. What fractional CMOs actually do—and why your firm might need one
      – Fractional CMOs provide strategic leadership and manage execution
      – They bring executive-level marketing expertise at a fraction of the cost



    Resources:
    Website: www.lawfirm-cmo.com
    LinkedIn: www.linkedin.com/in/hstuartfoster Facebook: www.facebook.com/profile.php?id=61576919995052


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    Show More Show Less
    29 mins
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