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Grow Your Law Firm

Grow Your Law Firm

By: Ken Hardison
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 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Optimizing Law Firm Advertising on Streaming TV With David Klein

    Optimizing Law Firm Advertising on Streaming TV With David Klein
    Feb 13 2026
    Welcome to episode 318 of Grow Your Law Firm. In this episode, Ken is joined by David Klein, Director of Business Development at ConsulTV.
     David brings over 20 years of experience in marketing and digital advertising to the table, and now focuses on helping law firms transition from traditional TV advertising to the rapidly growing world of streaming TV and OTT (over-the-top) content. At ConsulTV, David helps law firms make the most of this shift in viewership, creating tailored, cost-effective strategies that deliver measurable results.

    David explains how streaming TV works differently from traditional broadcast and cable TV, especially in terms of targeting, pricing, and attribution. He also shares valuable insights into how law firms can maximize their ad spend, improve their brand awareness, and track consumer engagement through data-driven strategies. Whether you're new to streaming or looking to optimize your existing campaign, David's insights will help law firms navigate this changing landscape with ease.


    What you'll learn in this episode:
    1. The Shift from Traditional TV to Streaming
      - Why more people are watching streaming TV over linear broadcasts
      - How law firms can capitalize on this trend

    2. Understanding Targeting and Demographics in Streaming
      - How streaming platforms offer targeting based on data, demographics, and consumer behaviors
      - Reaching the right audience through advanced targeting features

    3. Avoiding Common Pitfalls in Streaming Campaigns
      - Why CPM (cost per thousand views) isn't the only metric to focus on
      - How to measure success through audience engagement and conversion tracking

    4. Building a Successful Streaming TV Strategy for Law Firms
      - How law firms can integrate streaming TV into their marketing mix
      - Understanding the importance of frequency, reach, and consistent branding in building long-term success

    5. Maximizing Your Marketing ROI with Streaming
      - How to effectively allocate your budget for maximum results
      - Why consistent exposure is key to increasing conversions over time




    Resources:

    Website:     consult.tv LinkedIn: linkedin.com/in/davidkleinstreamingtv Facebook: facebook.com/Consult.tv



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://calendly.com/jenna-pilmma/strategy-session-with-pilmma


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    39 mins
  • Building Trust and Referrals Through Legal Podcasting With Dennis Meador

    Building Trust and Referrals Through Legal Podcasting With Dennis Meador
    Feb 6 2026
    Welcome to episode 317 of Grow Your Law Firm. On today's episode, Ken sits down with Dennis Meador, CEO and founder of the Legal Podcast Network, to unpack why podcasting has become one of the highest-ROI marketing tools available to law firms today.

    The conversation explores how authority-based podcasting builds trust before a potential client ever picks up the phone, why evergreen audio and video content compounds over time, and how attorneys can turn a single recording session into dozens of marketing assets without adding more work to their plate. Dennis also explains why most lawyers fail when they try to podcast on their own and how professional production protects and elevates a firm's brand.


    What you'll learn in this episode:
    1. Authority Podcasting vs. Traditional Shows
      - Why trust-driven, client-focused content outperforms casual interviews
      - How podcasts position attorneys as experts before the first consultation

    2. Podcasting as a High-ROI Marketing Asset
      - How evergreen episodes keep working long after they're published
      - Why podcasts compound value unlike ads or one-time campaigns

    3. Turning One Recording Into Dozens of Assets
      - Repurposing podcasts into short videos, audiograms, and social posts
      - Staying visible across platforms without paid ads

    4. Common Mistakes Lawyers Make When Podcasting
      - How poor audio and video can damage credibility
      - Why production quality matters as much as the message

    5. Building Know, Like, and Trust at Scale
      - Why clients feel connected before they ever call
      - Using podcasts to attract clients, referral partners, or both




    Resources:

    Website:     thelegalpodcastnetwork.com LinkedIn: linkedin.com/in/dennismeador
    Facebook: facebook.com/legalpodcastnetwork.lawyers



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://calendly.com/jenna-pilmma/strategy-session-with-pilmma


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    29 mins
  • How Systems Replace Hustle in a Scalable Practice With Allison Williams

    How Systems Replace Hustle in a Scalable Practice With Allison Williams
    Jan 30 2026
    Welcome to episode 316 of Grow Your Law Firm. In this episode, Ken is joined by Allison Williams, a longtime practicing attorney turned law firm growth coach and founder of Law Firm Mentor. Allison shares her personal journey from burnout and near disaster to building multiple seven-figure businesses by systematizing every part of her firm and eliminating what she calls "crushing chaos."

    The conversation explores why being a great lawyer has little to do with being great at running a business, how lack of systems keeps firms stuck in overwhelm, and why working harder is often the worst possible strategy. Allison and Ken dig into practical, realistic ways law firm owners can regain control of their time, improve profitability, and build firms that support both professional success and personal life. The discussion also tackles AI's growing role in law firms, where it adds leverage, where it creates risk, and how it can dramatically reduce training time and operational costs when used correctly.


    What you'll learn in this episode:
    1. From Burnout to Breakthrough
      - Why hustle and long hours eventually fail law firm owners
      - How a single wake-up call led to building scalable systems

    2. Systematizing Without Overwhelm
      - A simple method to get processes out of your head and onto paper
      - Why improving systems by 10–15% beats starting from scratch

    3. Diagnosing the Real Source of Chaos
      - Identifying whether marketing, people, or operations cause the most pain
      - Focusing first on the problems that cost the most time and money

    4. Using AI to Create Leverage, Not Liability
      - Where AI boosts efficiency in training, workflows, and documentation
      - Why AI must be used carefully in legal work and decision-making

    5. Pricing, Profitability, and Long-Term Stability
      - How raising prices can improve client quality and firm performance
      - Designing solutions that reduce today's stress and prevent future burnout




    Resources:

    LinkedIn: linkedin.com/in/allisoncwilliams LinkedIn: linkedin.com/company/law-firm-mentor-llc
    Facebook: facebook.com/LawFirmMentor



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://calendly.com/jenna-pilmma/strategy-session-with-pilmma


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
    Show More Show Less
    31 mins
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