Building a values-first agency doesn’t happen by accident. In this episode, the host sits down with Johanna Bates and Erin Fogel, Co-Founders of DevCollaborative, a web development firm focused on the nonprofit sector.

Johanna and Erin share how they built their agency from the ground up, guided by a commitment to accessibility, sustainability, and people-first practices. Instead of chasing rapid growth or flashy marketing tactics, they leaned into community engagement and long-term client relationships to scale their impact. They talk candidly about diversifying revenue, setting boundaries to protect team well-being, and staying true to their mission—especially in an industry shaped by constant change.

Whether you’re launching your own agency or looking to lead with more intention, Johanna and Erin’s story is a masterclass in sustainable, values-aligned growth.

Takeaways:

• Prioritize values alignment and mission over short-term profit
• Design accessible, sustainable solutions for long-term client impact
• Invest in community and client relationships instead of traditional marketing
• Diversify revenue streams to weather uncertainty
• Build a supportive culture that protects team work-life balance

Connect with Johanna & Erin:

• DevCollaborative: https://devcollaborative.com/
• Email: hi@devcollaborative.com

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