
Grounding Yourself is the Only Lever to Pull
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Pull the Chute podcast features Jodi Hume, On-Call Decision Support for Founders & Entrepreneurs navigating Growth & Acquisition. Confidential, Objective, and Neuroscience-based.
Jodi Hume is the Founder & CEO of At The Core, specializing in on‑call decision support for founders and entrepreneurs navigating growth and acquisition. Over the past decade, she’s worked confidentially with more than 100 C‑suite leaders across seed-stage startups to $200 M+ ARR ventures, helping them make smarter decisions grounded in neuroscience, psychology, and business pragmatism.
A third-generation entrepreneur, Jodi spent 15 years as COO of an architecture firm growing from 8 to 50 people, then earned credentials in psychology (Loyola University), facilitation (Johns Hopkins), co-active coaching, and the MIT Sloan Neuroscience of Business program.
Her method is objective, confidential, and neuroscience-based: she provides a trusted, real-time sounding board to help founders separate emotion from strategy, recharge cognitively, and arrive at clarity amid complexity The NEW ROI: Return on Individuals.
Off the clock, Jodi co-hosts the So, Here’s My Story… podcast, leads monthly entrepreneurial roundtables, and is the lead singer of her band The Wafflers. She even once took first place in a truck pull.