Jennifer Gierum, Founder and CEO of High Life Health, elaborated on their dispensary's unique approach in the competitive New York cannabis market, emphasizing a commitment to quality, safety, and consumer education by providing resources like lab reports.

Jennifer also discussed how their background in acting and modeling contributes to redefining the narrative around cannabis by starting a reality TV show featuring their family's journey in the industry, and addressed community concerns in New Rochelle by highlighting the dispensary's contributions to the ongoing revitalization through tax revenues and charitable donations.

Jennifer also discussed the challenges of combating the illicit cannabis market in New Rochelle, navigating the licensing process as a woman-owned equity license dispensary, and describing High Life Health's diverse product range aimed at educating and evolving customers.

The MJ Bowl, a new bi-coastal cannabis competition, launching at MJBizCon, with Emilie Lewis (Senior Vice President at MJBiz) highlighting its significance in the industry's evolution towards consumer and product quality, and Jocelyn Sheltraw (co-founder and CEO of Budist) emphasizing fostering connoisseurship.

The competition will feature five categories, judged by Budist expert critics and consumers via the Budist app, with winners announced at MJBizCon in Las Vegas.

The MJ Bowl will feature five categories: flowers, pre-rolls, concentrates, edibles, and vapes. Judging will be led by Budist expert critics using a standardized rubric, with winners announced at MJ BizCon in Las Vegas. Consumers will also participate by rating and reviewing products through the Budist app via consumer judging kits.

Upling, a medical cannabis delivery app, is set to officially launch Bud-E, an AI integration designed to provide personalized cannabis recommendations. Bud-E aims to optimize cannabis infusion by combining personal health data, patient feedback, and genetic insights, transforming strain selection into a science-backed process.

Speaking to Colin Fraser, founder of the first Black-owned delivery-focused cannabis app, Bud-E functions as a precision medicine tool that analyzes a user's endocannabinoid system to match it with plant genetics, similar to 23andMe.

Currently in beta testing, Bud-E addresses user trust by offering survey options and community-curated recommendations. A full launch is planned for October. Colin developed the app and the idea for Bud-E after caring for his mother during her cancer diagnosis.