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Go-to-market Mavericks

Go-to-market Mavericks

By: Common Room
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 From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results. Economics Marketing Marketing & Sales
Episodes
  • TestBox’s James Kaikis on winning land and expand with intentionality

    TestBox’s James Kaikis on winning land and expand with intentionality
    Mar 20 2025
    In this edition of GTM mavericks, we welcomed James Kaikis, Chief Revenue and Experience Officer at TestBox. James shared his thoughts on winning land and expand with intentionality and a whole lot more. We explored why: - Acquisition starts at home - Homework speeds up sales cycles - Customer success isn’t a department Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow James on LinkedIn here: https://www.linkedin.com/in/jameskaikis/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
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    55 hrs and 1 min
  • G2’s Mitch Osborne on demystifying software purchases

    G2’s Mitch Osborne on demystifying software purchases
    Mar 6 2025
    In this edition of GTM mavericks, we welcomed Mitch Osborne, Global Director of Business Systems & RevOps at G2. Mitch shared his thoughts on demystifying software purchases and a whole lot more. We explored why: - Stack integration is table stakes - Internal usage metrics are a must-have - RevOps wants to be wooed, too Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Mitch on LinkedIn here: https://www.linkedin.com/in/mitch-osborne-56830a44/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
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    51 hrs and 40 mins
  • Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS

    Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS
    Feb 20 2025
    In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo. Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more. We explored why: - You should create an emotional connection offline and on - It pays to put a face on your product - Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Molly on LinkedIn here: https://www.linkedin.com/in/vorwerck/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
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    81 hrs and 40 mins

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