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What if everything you know about digital marketing is about to become obsolete? In this episode, we tackle the fast-moving wave of Artificial Intelligence and what it means for home inspectors who want to stay relevant, searchable, and thriving in a changing world. If your website, SEO strategy, or online presence hasn’t been updated with AI in mind, you’re already falling behind.

Cory Long, digital marketing expert, former pastor, and founder of Yroc Consulting, joins Matt Williams on this episode of Inspector Empire Builder to pull back the curtain on what AI is really doing to online search. Together, they break down why your five-year-old website might as well be a fax machine, how AI tools like ChatGPT and Google’s Gemini are changing consumer behavior, and what inspectors can do to stay visible in this AI-driven era.

Cory shares actionable insights he recently taught inside IEB’s mastermind groups, from how to show up in Google's new AI Overviews to why text-only Facebook posts are dominating right now. This isn’t future talk, it’s happening right now, and those who take action today will dominate tomorrow.

Takeaways:

AI search is conversational, not keyword-based, your content must shift accordingly.

“People also ask” on Google is a goldmine for the exact FAQs you should answer online.

Your Google Business Profile’s Q&A section can now directly feed AI Overviews.

Most websites built 3–5 years ago aren’t optimized for AI visibility.

Facebook is currently rewarding high-volume posting (10–15 per day!) with massive organic reach.

“Perfection is procrastination. Don’t overthink it, just post. Right now, it’s a game you can actually win.”

Don’t keep this gold to yourself, subscribe, share this episode with your team, and journal one step you’ll take this week to optimize your business for AI. For a free AI audit from Cory’s team, head to yrocconsulting.com and mention the podcast.

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