Generation Z Owning Businesses on Smart Phones
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Generation Z Owning Businesses on Smart Phones
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About this listen
Generation Z refers to the generation born between 1997-2012, following millennials. Gen Z will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and digital expectations. One thing I see is no future if they can't get off their smartphones while walking into traffic.
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