Gary Vee's Day Trading Attention: Winning the Marketing Game at SBC Summit Lisbon
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Gary Vee's Day Trading Attention: Winning the Marketing Game at SBC Summit Lisbon
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About this listen
Gary Vaynerchuk is making headlines again as he gears up to deliver the marquee keynote at the upcoming SBC Summit in Lisbon on September 17th, with his talk Day Trading Attention poised to shake up the betting and gaming industry. Multiple outlets including The Portugal News, Chainwire, and Coin World highlight that Vaynerchuk, CEO of VaynerMedia and the creative force behind VeeFriends, is the featured headliner for the event’s Super Stage, where he’ll offer deep dives on leveraging the attention economy and breakthrough strategies in digital branding. This lecture draws directly from his 2024 book and is expected to focus on how leaders in saturated markets can identify undervalued attention, telling better stories, and capitalizing on organic engagement before spending on paid media. Event founder Rasmus Sojmark told Chainwire landing Gary is a game-changer for the sector—he’s credited with “cutting through the noise” and bringing real-world, actionable value to digital marketers.
On top of the keynote, Vaynerchuk has been tapped to launch the first-ever Marketing Academy at SBC Summit 2025 with an exclusive live AMA. According to Global Gambling News, this program forms part of the summit’s larger Tech Academies initiative tailored to hands-on learning for brand-builders and marketers. He’s set to break down his unique methodology “Day Trading Attention” for a multi-thousand-strong international audience, with the aim of transferring his viral, practical playbook to industry professionals.
In the media world, Gary’s momentum continues on “The GaryVee Audio Experience,” which remains a chart-topper globally. New episodes feature breakdowns on why AI is remapping content creation and warnings that brands failing to adapt to algorithmic shifts are already behind, as noted by iHeart and Apple Podcasts. Recently, Gary addressed the NFT space with William Wade, focusing on blockchain’s potential to authenticate collectibles, and offered tactical brand-building advice to everyone from startup founders to corporate leaders. On social media—where he reaches over 45 million followers and racks up hundreds of millions of monthly views—his message that “Engagement is the heart of building a community” was quoted in a recent Instagram viral post, reinforcing his ongoing impact on contemporary marketing philosophy.
Business-wise, no major M&A or new ventures have been confirmed in the last few days, but his role as a board member of organizations like MikMak and Global Citizen Forum is ongoing, and VeeFriends remains active in forging new partnerships in the collectibles and consumer brand space, including with major icons like Mattel and Macy’s. No credible reports of controversy or major shifts to his business portfolio have surfaced, and there is no evidence of any significant public missteps or speculative rumors in the press. All developments point to Vaynerchuk’s continued dominance as a marketing thought leader and active business operator, with his near-term influence most visible through his high-profile SBC Summit appearances and ongoing thought leadership across podcast and social channels.
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