Is community the new driving force behind B2B marketing?
Can AI and human creativity work in harmony?
How can GTM teams adapt when speed, clarity, and trust are core for buyer engagement?

We discuss all of this in this episode of GTM News Desk. Jarod Greene, CMO of Vivun, discusses how the marketing landscape is shifting from volume-driven content to community-driven influence. Jarod explains why building authentic connections matters more than ever and how AI can enhance, not replace, human creativity, and why brands need to prioritize trust and clarity in their messaging.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:15) Setting the stage: AI's influence in B2B marketing

(04:30) Shifting focus from volume to community-driven engagement

(08:04) Speed, clarity, and trust: essentials for buyer engagement

(12:02) Building authenticity in a crowded digital landscape

(16:01) Peloton's community model and its lessons for B2B

(19:07) AI and human creativity: a powerful partnership in breaking through the noise

(22:31) The importance of intentional, community-driven content

(26:01) The rise of people-first media: moving beyond channels

(29:03) Uniting marketing, sales, and content teams

(32:15) The role of vulnerability and leadership in fostering strong teams

(36:04) How B2B marketers can adapt to rapidly changing buyer behaviors

(39:30) The impact of AI in content creation and demand generation

(46:02) The future of marketing & balancing human connection

Connect with Jarod Greene: https://www.linkedin.com/in/jarodgreene/

Headlines: https://www.growth-memo.com/p/10-seo-marketing-and-tech-predictions

This episode is produced in partnership with Share Your Genius

Are AI search tools changing how buyers discover solutions, or are we just seeing the early signals? Is SEO still a dependable channel, or is it turning into something entirely different?
How should GTM teams think about influence when clicks no longer tell the full story?

We get into all of that in this episode of GTM News Desk. Nigel Stevens, CEO of Organic Growth Marketing, unpacks the shift from keyword-based search to prompt-driven discovery and explains why AI engines reward brands that show clear expertise across the web. He walks through how teams can understand visibility inside AI assistants, why sentiment from third-party sources matters more than it used to, and what a modern measurement model looks like when attribution gets messy.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:58) AI Search and the New G2 Buyer Behavior Report

(07:44) Nobody in B2B Wants More AI Slop

(12:34) Nigel’s unconventional path into SEO and growth work

(13:58) What the new search environment means for GTM teams

(18:09) Prompts are the new entry point for discovery

(21:53) Influence over clicks and what it means for attribution

(25:05) How agents and AI systems interpret websites

(29:53) Rethinking content depth for people and AI

(35:55) The future of ads inside AI search engines

Connect with Nigel Stevens: https://www.linkedin.com/in/nigel-stevens-67218068/

This episode is sponsored by ZoomInfo and produced in partnership with Share Your Genius

Can marketing and sales really operate as one team rather than in parallel?
Are B2B leaders actually hungry for more automation, or are they feeling overloaded by it?
What does a partnership between marketing and sales look like when deals are on the line?

We get into all of it in this episode of GTM News Desk. Ellen Rataj, VP of Sales at EasyLlama, opens up about simplifying the sales motion, creating a pipeline with intention, and building trust across teams. She also breaks down what thoughtful outreach really means today, why the messenger matters, and the role enablement plays in helping reps navigate constant change.

Jump into the action:

(00:00) Welcome to GTM News Desk

(00:38) Why marketing and sales work better as one team

(06:04) What B2B teams are getting wrong about automation

(09:56) Ellen Rataj on pipeline creation and outreach that lands

(13:47) Simple sales motions that create more momentum

(17:41) Why alignment starts with shared responsibility

(20:27) Rethinking enablement for today’s buyer

(23:26) Leading teams through change with clarity and intent

To hear Ellen’s perspective on using transparency to speed up decisions, building trust through shared context, and what real GTM maturity could look like inside a revenue team, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Ellen Rataj: https://www.linkedin.com/in/ellenrataj/

This episode is sponsored by ZoomInfo and produced in partnership with Share Your Genius