How can partnerships fuel growth without high costs?
What’s the real secret to building successful go-to-market strategies?
Is the future of business led by ecosystem-driven growth?

In this episode of GTM News Desk, Sean Adams, the mastermind behind iorad’s partner-led growth strategy, shares the power of strategic partnerships and how they drive sustainable revenue. Sean also talks about his experience navigating the challenges of enabling partners, managing post-sale success, and creating a workflow that supports long-term growth.

Jump into the action:

(00:00) Breaking News on GTM News Desk

(01:15) Setting the stage: The power of partner-led growth

(04:30) How partnerships can drive revenue with zero CAC

(07:10) The importance of understanding your customer’s workflow

(10:20) Building strategic, long-term partnerships that scale

(13:05) Overcoming the challenges of post-sale partnerships

(15:45) How to enable partners for success in your go-to-market strategy

(19:00) The secret to maintaining alignment between partners and your business

(22:15) Scaling business growth through ecosystem-led partnerships

(25:30) Navigating the complexities of partner relationship management

(28:00) How to drive revenue indirectly through partnerships

(31:10) Lessons learned from partnering with the right technology platforms

(34:15) Building trust and credibility with your partners

(37:45) Productivity per partner: What does success look like?

(40:10) The future of partnerships in B2B growth strategies

Connect with Sean Adams: https://www.linkedin.com/in/sean-adams-sales/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

Is vulnerability the new leadership superpower?
Can fractional leaders drive growth without the overhead?
What does it take to build a high-performing executive team?

In this rerelease episode of GTM News Desk, Brie Aletto, CEO of Altvia, shares why vulnerability is crucial for leadership, the rise of fractional roles, and how to build united, high-performing teams. She discusses balancing empathy with performance, how AI should enhance leadership, and the importance of trust and transparency in leading through change.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:00) Setting the stage: The rise of fractional leadership

(04:45) Balancing high performance with empathy in leadership

(08:10) Why vulnerability is the new leadership superpower

(11:15) The impact of AI on leadership dynamics and team collaboration

(14:02) Building a united executive team: When and how to step in

(17:30) How to use AI without losing the human touch in leadership

(21:45) Creating a high-performance culture with care and clarity

(25:15) The importance of building trust and transparency within teams

(28:02) Lessons from fractional leaders in growing businesses

(31:10) How to empower and retain top talent in today's competitive landscape

(34:50) Why fractional leadership works for startups and scale-ups

(38:20) Building a culture that integrates vulnerability with accountability

(42:05) The future of leadership: What’s next for high-performing teams

Connect with Brie Aletto: https://www.linkedin.com/in/brie-aletto-01bbb1b/

Headlines:

U.S. Bureau of Labor Statistics https://www.vantedgesearch.com/resources/blogs-articles/four-ways-fractional-leadership-is-redefining-leadership-in-a-resource-starved-world/

Produced in partnership with: https://shareyourgenius.com/

What actually moves the needle in modern B2B marketing?
How do GTM teams balance creativity with accountability?
Where does focus matter most when resources are tight and expectations are high?

We explore all of this in this episode of GTM News Desk. Courtney Sembler, Managing Partner and COO at AlignedCX, discusses how companies can transform their approach to building customer trust through education. Courtney explains why vulnerability in leadership is critical for high-performing teams, how AI can enhance human-driven education, and why certifications must deliver value to be meaningful.

Jump into the action:
(00:00) Welcome to GTM News Desk
(01:15) Setting the stage: The power of customer education in building trust
(04:30) Why vulnerability in leadership is key for high-performing teams
(08:04) Shifting from product training to value-driven education
(12:02) AI in enhancing the human-driven education
(16:01) The value of certifications: Are they still relevant today?
(19:07) Creating authentic connections with your audience through education
(22:31) How vulnerability and transparency drive stronger team dynamics
(26:01) The impact of customer education on long-term business growth
(29:03) Building a culture that prioritizes value over volume
(32:15) How to integrate AI into your customer education strategy
(36:04) Rethinking leadership: Creating a culture of continuous learning
(39:30) The future of customer education: A tool for both acquisition and retention
(46:02) The power of education in fostering genuine customer loyalty

Connect with Courtney Sembler: https://www.linkedin.com/in/courtney-sembler

Headlines:

https://chiefmartec.com/2026/01/in-2020-i-made-5-predictions-about-marketing-and-martech-for-this-decade-heres-how-theyre-going/

https://every.to/

This episode is produced in partnership with Share Your Genius