In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you.

Check out how David answered the following questions:

1. What is the biggest go-to-market challenge today? How would you tackle this challenge?
2. Where would you focus your efforts if you had limited resources and had to drive immediate results?
3. How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
4. What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know?
5. What do you think is the biggest misconception about having a career in go-to-market?
6. What is one skill that all GTM professionals need to have mastered to be successful?
7. What is one thing you wish you knew sooner?
8. What is one piece of advice you would give to someone looking to grow their career in go-to-market?

Whether or not we’d like to admit it, software has become more commoditized in the last five years than ever before. It’s extremely easy for a competitor to quickly steal your market share by offering only a portion of your functionality at a significantly cheaper cost. Plus, every software company seems to be using convoluted messaging that doesn’t clearly articulate what their product actually does. Combine that with the challenges and opportunities that AI brings and it becomes more critical than ever before for your product management and product marketing teams to be top-notch.

That’s why we’re talking with David Galante, Senior Director of Product Management for Channels at ActiveCampaign. He and his team manage AC’s channel products which include SMS, transactional email (Postmark) and new marketing platforms such as WhatsApp. The team is focused on the delivery of new products and features to empower ActiveCampaign customers to grow their digital presence. He has more than 20 years of product management and software development experience from past roles at Motorola, ExactTarget, Salesforce, Oracle, and App Annie/data.ai.

In this episode, Stephanie and David talk about the challenges of product management, misconceptions around product MVPs, the role of product marketing, and so much more.

Note: The views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of ActiveCampaign.

In this GTM Advice episode, Rachel Elsts Downey, Founder and CEO at Share Your Genius, answers a fast round of questions and shares her go-to-market advice with you.

Check out how Rachel answered the following questions:

1. What is the biggest go-to-market challenge today? How would you tackle this challenge?
2. Where would you focus your efforts if you had limited resources and had to drive immediate results?
3. How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
4. What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know?
5. What do you think is the biggest misconception about having a career in go-to-market?
6. What is one skill that all GTM professionals need to have mastered to be successful?
7. What is one thing you wish you knew sooner?
8. What is one piece of advice you would give to someone looking to grow their career in go-to-market?