Future Proofing Your Marketing Investments (Episode 5 of 5)
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Future Proofing Your Marketing Investments (Episode 5 of 5)
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About this listen
Is your marketing ready for the future?
In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change.
From AI and cookie deprecation to evolving buyer behavior, this episode explores:
* Why marketing innovation begins with testing and split experimentation
* How to prepare for a cookieless future and remain competitive
* The impact of empathetic marketing on customer experience and brand loyalty
* How AI tools like aiCMO are reshaping strategy and accelerating insight
* Why strong agency relationships create long-term compounding ROI
📈 Episode 5: Future Proofing Your Marketing Investments
Marketing is not a one-and-done cost center. It's a dynamic system that, when led with empathy, curiosity, and agility, becomes a multiplier.